Graphic Identity Policy

Event-Specific Marks

Secondary marks may be created to promote a specific event, such as an annual lecture or a special anniversary. Secondary marks must be used in conjunction with the authorized academic signature. Contact the Office of Creative Services for design assistance and/or approval of secondary marks.

Writing Guidelines

Another key component in presenting a clear and consistent identity is through our writing style. That is why we have compiled a Writing Style Guide for use when writing for any formal communication vehicle. It is based upon the Associated Press Stylebook, with specific details relevant to our institution. It is intended to be a helpful resource but cannot begin to address every nuance of the English language. Much like the language, the Writing Style Guide will continue to evolve as new words, communication needs and applications present themselves. You may access the guide online at: www.fit.edu/upub/editors.html

Program Growth

No document can anticipate all possible circumstances and situations that may arise involving use of the university logo. The graphic identity program exists to provide a long-term benefit to the university and the many elements that make up the university. To that end, we will evaluate and, if necessary, expand and revise the content and scope of the graphic identity program periodically. If you have questions, concerns, comments or suggestions, please feel free to address them to the Office of Creative Services.