High Tech with a Human Touch
Graphic Identity Policy
The Primary Logo
The fierce Panther logo was developed to give Panther Athletics a modern, dynamic look. This logo may be used for:
- All printed publications including program guides and schedule cards
- Banners and signs
- Athletics website
This Panther may also be used by the Bookstore for licensed merchandise including T-shirts, hats and other approved items.
It may not be used by other offices, departments or groups unrelated to Athletics.
Depending on the application or for cost savings, the logo can appear in two colors Black, PMS 202 Crimson or in one color, Black.
The Secondary Logo
The secondary Athletics logo is the FIT letterform. This logo is used as an accent logo (on uniforms, for example). It should not be used as a primary identifier for Athletics, unless the words Florida Tech also appear on the item.
The FIT letterform is limited for use by Athletics and for select merchandise in the bookstore that has been approved by the Trademark Usage Committee. (Revised May 2012)
Primary color break: The logo appears in two colors PMS 202 Crimson and PMS 424 Grey.
Alternative color breaks: Alternative combinations of approved colors (Black, PMS 202 Crimson, PMS 424 Grey, White) may be used depending on the fabric color.