Graphic Identity Policy

Panther Logo

These less formal marks are used to communicate school spirit.

The panther marks are friendly and casual, and should be used only when a bolder, more informal look is desired, particularly by athletics, student groups and alumni organizations. These marks should never be used in conjunction with the university signature or seal. The athletics program and the Office of Student Life are the only units authorized to use the Panther logo in place of the university signature.

Use only an approved digital image of the panther logo. It is easily imported as a graphic into any publishing software. Do not attempt to recreate this mark (by scanning or redrawing) or substitute another.

The Panther logo is used to identify the following events/materials:

  • Student activities and student life events
  • Community-oriented projects
  • Athletics materials

The logos feature the Panther, and either the words Florida Institute of Technology or Florida Tech. The selection of one version over another depends on the space available in the design. The version that displays the words "Florida Tech Panthers" is used by Athletics only. The full body of the Panther (without the words) may be incorporated into graphic designs for t-shirts and other special projects, as long as these projects are coordinated through and approved by the Office of Creative Services.

These options may be used for Student, Community or Athletic publications and events.

Panther Logo Panther Panther Logo

Student-oriented materials include:

  • New student brochures
  • Returning student information
  • Campus-based events fliers
  • Soft goods (T-shirts, hats, etc.)
  • Anything related to student activities or student life

Community visibility materials include:

  • • Parking stickers
    • Truck decals
    • Community calendar
    • Community/university events

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Additional options for Athletics only:

Panther Logo Panther Logo Panther Logo Panther Logo

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Athletics option can be used for:

  • Uniforms
  • Program guides
  • Schedule cards
  • Newspaper ads
  • Athletic newsletters
  • Soft goods (T-shirts, hats, etc.)