Graphic Identity Policy
The University Signature
The university signature consists of the wordmark (the words Florida Institute of Technology as a graphic element) and the university seal. This signature serves to clearly identify the university on all publications. Lack of a clear graphic identity or inconsistent use of that identity can create confusion and misunderstanding.
The university signature should be used on publications aimed primarily at external audiences, including the media, governmental entities, prospective students, alumni, donors and corporations, and other audiences outside of the general university population.
The authorized configurations shown to the right (in one- and two-line versions) are the only approved variations of the university signature.
The university signature must have white space all around it to set it apart from other text and graphic elements.
It is unacceptable to change any aspect of the seal and/ or wordmark, and their proportionate relationship in size and spacing.
The university signature is used for the following:
- Recruiting materials
- Catalogs and class schedules
- Financial aid materials
- Career services materials
- Institutional advancement materials
- Faculty handbook
- Certificates and awards
- PowerPoint presentations
- Commencement programs
- Departmental brochures
- Official university stationery and business cards
- Alumni publications
- Newspaper and magazine advertising (as appropriate within available space)
- Display posters for conferences, seminars, etc.
- The signature should not be used on items like parking decals unless special permission is given.
The following policies apply when using the signature:
- The university signature should be applied to the front outside cover of appropriate printed materials, preferably on the top.
- When the university signature is not applied to the front outside cover, it should be applied to the outside back cover of printed materials.
- The university signature should also appear in all envelope return address blocks (the wordmark may be used on postcards).
- The university signature must not be placed close to or over distracting design elements and must not become part of a larger pattern or design element.
- The university signature should not be used as part of the nameplate on a newsletter or other serial publication without the appropriate space around it, but should appear prominently on the first page of the newsletter.
The university signature is easily imported as a graphic into any publishing software. Do not attempt to recreate this mark (by scanning, redrawing or typing) or substitute another. The signature can be downloaded from official artwork available through the Office of Creative Services’ website www.fit.edu/creative/logos