Florida Institute of Technology
High Tech with a Human Touch
Graphic Identity Policy
The University Signature
The university signature consists of the wordmark (the words Florida Institute of Technology as a graphic element) and the university seal. This signature serves to clearly identify the university on all publications. Lack of a clear graphic identity or inconsistent use of that identity can create confusion and misunderstanding.
The university signature should be used on publications aimed primarily at external audiences, including the media, governmental entities, prospective students, alumni, donors and corporations, and other audiences outside of the general university population.
The authorized configurations shown in this Graphic Identity Policy are the only approved variations of the university signature.
The university signature is used for the following:
- Recruiting materials
- Catalogs
- Financial aid materials
- Career services materials
- Institutional advancement materials
- Faculty handbook
- Certificates, diplomas and awards
- Class schedules
- Commencement programs
- Departmental brochures
- Invitations
- Official university stationery and business cards
- Alumni publications
- Newspaper and magazine advertising
(as appropriate within available space) - Display posters for conferences, seminars, etc.
- Top-level Web pages
The following policies apply when using the signature:
- The university signature should be applied to the front outside cover of appropriate printed materials.
- When the university signature is not applied to the front outside cover, it should be applied to the outside back cover of printed materials.
- The university signature should also appear in all return address blocks (also wordmark can be used).
- The university signature must not be placed close to or over distracting design elements and must not become part of a larger pattern or design element.
- The university signature should be reproduced only from official university artwork.
- It is unacceptable to change any aspect of the seal and/or wordmark, and their proportionate relationship in size and spacing.
- Use only an approved digital image of the university signature. It is easily imported as a graphic into any publishing software. Do not attempt to re-create this mark (by scanning, redrawing or typing) or substitute another.