High Tech with a Human Touch
October 1, 2010
A note to Creative Services clients:
(In reference to the memo below, was distributed on facforum on Sept. 15, 2010.)
As is typical with any change, we are fielding a lot of questions about the new process and how it might affect your projects.
The volume of work produced by Creative Services has grown exponentially; we are on target to complete over 800 projects this year. Since University Marketing has been tasked with reviewing the projects from a strategic perspective, we are implementing a process where that office will receive brief details about your project in advance of the design and layout process beginning.
With certain projects submitted to Creative Services, you may be contacted by University Marketing with questions and suggestions; however, other types of projects will receive a quick recommendation to proceed “as is”, and our work flow for your job will continue as it normally has.
However, please keep this extra review process in mind when determining your needs. We are requesting a minimum of one week production time for simple jobs, and a minimum of three weeks for complex design jobs, multi-page brochures, etc. (This does not include time needed for printing or delivery.)
You can avoid any delays in the process, by following the recommendations below and, if necessary, discussing your marketing strategy with University Marketing prior to submitting a Service Request Form to Creative Services.
As always, we are available to meet with you or answer any questions you may have.
Director, Creative Services
From: Rebecca Crook
Date: Wed, 15 Sep 2010 14:50:36 -0400
To: <email@example.com>, <firstname.lastname@example.org>
Subject: Message from the Executive Vice President
In order to facilitate a more consistent university message, the university has centralized its marketing office and has also begun streamlining the approval process for print and electronic design work for all collateral materials that initiate within Creative Services or Web Services. We are interested in all units of the university that are sending materials, print or electronic, to any group affecting the university as a whole. This includes all units, academic, student and business related.
Having said that, I am requesting that each of you work with University Marketing to create a marketing plan for the year to include target audiences, forms of communication and perhaps most importantly, the reputation building of the university. We all have a primary goal, that is recruitment and retention; hence we must ensure marketing messages are cohesive with overall university goals and objectives.
Before you begin any project that involves collateral materials or messages to any group, including potential and current students, alumni and donors, I strongly suggest that you work with marketing to ensure that our message is cohesive and use of your dollars is being optimized to promote the stature of this university.
The departments that report through me are directed to review marketing plans with University Marketing prior to beginning any event or project. I will also be signing off on those projects prior to the start and at the final proof stage.
University Marketing is now equipped to support your needs and can help you build a stronger department, thereby building a stronger university. I hope that you will join me in using this service the university has deemed so important. We are moving forward into the next decade with much momentum. Our desire is to use a more cohesive marketing program to increase that momentum at an even greater pace.
T. Dwayne McCay, Ph.D.
Provost and Executive Vice President
Florida Institute of Technology.