Florida Institute of Technology
High Tech with a Human Touch
Identity Elements
Logo Use
Any use of a university logo must comply with the Visual Identity. Official university logos can be downloaded at http://www.fit.edu/marketingcomm/toolbox/logos-templates/logo-downloads.php.
Note: All university templates contain the university signature to comply with branding requirements; duplicate use of the logo is not needed.
Web Color Palette
The official Florida Tech Web colors use the same primary color palette as print materials with the addition of support colors. While the palette allows for flexibility and variety, specific colors should be used for certain page elements on Web pages.
Florida Tech Primary Web Colors
| Crimson | #660000 | Black | #000000 | Grey | #CCCCCC | Gold | #FFCC00 |
Support Colors
Support colors should not be used as major design elements, but rather as an accent or highlight. They can be used for navigation links, rules and lines, table headings or as a background color for a small block or element of the page. Support colors should not be used as a main page background.
| Light Grey | #EFEFEF | Dark Grey | #333333 | Beige | #EFEFE3 |
Typography
The following standards must be used for all official university sites, but are optional for all other projects.
Typeface
Florida Tech uses a combination of “Arial, Helvetica, sans-serif” and “Georgia, Times New Roman, serif” typefaces throughout official university sites.
Body text
Main body text must use the Arial, Helvetica, sans-serif. White text is used for dark backgrounds, and black text is used on light backgrounds for maximum contrast. Type should be the equivalent of 12 pixels.
Headings
H2, H3, H4, H5 and H6 headings use a Georgia, Times New Roman, serif typeface. Below are examples of headings used in the University Template:
Heading 2 (H1)
Heading 3 (H1)
Heading 4 (H1)
Heading 5 (H1)
Heading 6 (H1)
Page Headings
Page headings use the H2 style, but have a class=“main” applied. The result is white text with a black background that appears at the top of the page. See example below.
Page Heading
Content links
Links in the content area of any website should use crimson: #660000. The hover state changes the color of the link to #990000.
Navigation links
Links appearing in designated navigation areas of the page do not need to be underlined, though they should be set apart from body or other content text by color, font weight or other styling. Official university site navigation links must be dark grey #333333 and a hover state that is crimson (#660000) with underline.
