President's Message

Florida Institute of Technology’s prestige continues to rise around the world as our university embarks upon a new era of achievement. The university’s hallmarks of quality education and real-world research are gaining increasing levels of recognition.

Florida Tech’s visual identity is integral to our efforts to raise awareness of the university and its programs. Florida Tech materials, whether hard copy or online, must have a cohesive look and feel in order to accurately and appropriately reflect the institution.

The old adage “You are what you look like” certainly applies in the world of visual identity—and we want Florida Tech to have a consistent image of quality.

There are legal implications to our visual identity standards as well. Florida Tech has invested time and money into securing federal trademark protection for our name and primary imagery. If we do not consistently utilize these words and marks, we run the risk of jeopardizing that trademark protection.

On this site, you will find guidelines for appropriate use of the Florida Tech name and its graphic identity marks. If you have any questions, the Creative Services staff will be happy to assist you.

More than 50 years of effort and energy has gone into the positive image of Florida Tech. Thanks for your help in growing that image—for another 50 years of success and beyond.


Anthony J. Catanese, Ph.D., FAICP