High Tech with a Human Touch
Ready-to-Use Florida Tech Copy
How do you describe Florida Tech in a clear and accurate way that is both strategically messaged and appropriate for the audience at
hand? To assist faculty and staff who are called upon routinely to do just that, we have provided a selection of ready-to-use
resources. Please copy/paste or download all you care to incorporate into your communications projects. (Last updated: March 2012.)
If you have questions or suggestions for additional content or would like assistance in tailoring your message to a specific audience,
please contact University Marketing.
Ready-to-Use Marketing Copy
About Us – Prospective Student Audience
Florida Institute of Technology is a national, doctoral-granting research university with a unique focus on hands-on education within an engaging technological environment. It is the only private, independent technological university in the Southeast, and has been named a “Best Southeastern College” by the Princeton Review from 2006 to 2013. Florida Tech offers more than 160 world-class bachelor’s, master’s and doctoral degree programs in engineering, aeronautics, science, business, psychology, communication and humanities. All of its curricula combine rigorous, engaging course work with dynamic laboratory and research experience. We call this approach “High Tech with a Human Touch,” and it’s what makes Florida Tech a truly unique national research university.
About Us – Professional Adult Audience
Founded in 1958 to educate area professionals working on the U.S. space program, Florida Institute of Technology has grown to offer more than 160 bachelor’s, master’s and doctoral degree programs in engineering, science, business, aviation, education, psychology, communication and humanities. The university’s Melbourne campus spans 130 acres and features a lush botanical garden, NCAA competition athletic fields, textile art gallery, performing arts center and an outdoor concert space, the Panthereum. Florida Tech is also home to the Florida Tech Research Park as well as a host of innovative institutes, centers and laboratories, including the Center for Space Commercialization. Florida Tech has been named among the “Best in the Southeast” by Princeton Review, a “Military Friendly School” by G.I. Jobs and one of “America’s Best Colleges” by Forbes. With over 3,500 students studying in Melbourne, the university’s countywide economic impact is an estimated $360 million.
About Us – General Audience (Mass Audience)
Founded at the dawn of the Space Race in 1958, Florida Tech is the only independent, technological university in the Southeast. The university has been named a Barron's Guide “Best Buy” in college education, designated a Tier One Best National University in U.S. News & World Report, and is one of just nine schools in Florida lauded by the 2012 Fiske Guide to Colleges. The university offers undergraduate, graduate and doctoral programs. Fields of study include science, engineering, aeronautics, business, humanities, mathematics, psychology, communication and education. Additional information is available online at www.fit.edu.
The university community is encouraged to use this copy freely, on correspondence, presentations, etc. Rewording these statements is discouraged but permitted as long as their individual meaning and factual accuracy is maintained.
- Florida Tech is ranked a Tier One Best National University by U.S. News & World Report in its 2012 edition of “Best Colleges.”
- In 2012, Florida Institute of Technology was lauded by Bloomberg Businessweek as “Best College for Return on Investment in Florida."
- Florida Institute of Technology is one of just nine public and private schools in Florida chosen by the 2013 Fiske Guide to Colleges. The Fiske Guide places Florida Tech in the “inexpensive” category for private schools and lists it under the heading, “Engineering/Top Technical Institutes.”
- Forbes lists Florida Institute of Technology among America’s Best Colleges in its 2012 annual rankings of top colleges. The university climbed 52 spots, coming in at #453 overall. This compares to #505 in 2011 and #550 in 2010.
- In 2012, Florida Tech was one of only 24 institutions among 300 schools selected to receive the first Division II Presidents’ Award for Academic Excellence. This prestigious honor recognizes athletics programs with four-year Academic Success Rates (ASR) of 90 percent or more.
- The 2011-2012 College Salary Report ranks Florida Tech graduates’ mid-career median salaries in first place among Florida universities—$88,700 per year. Other universities with salaries for graduates similar to Florida Tech’s include Columbia, Yale, Brown, Drexel and Johns Hopkins.
- Florida Tech is one of 135 institutions The Princeton Review, which bases its rankings on student satisfaction, recommends in its "Best in the Southeast" section of its website feature, "2013 Best Colleges: Region by Region."
- In 2011, Parade Magazine chose Florida Tech for its College A-List in Engineering, one of only 25 such schools to earn this distinction.
- Forbes lists Florida Tech among America’s Top Colleges in its 2011 rankings of just 650 select schools, placing the university among the top 20 percent of America’s undergraduate institutions.
- In 2011, for the seventh consecutive year, the Washington Monthly rankings of national universities lauded Florida Tech for its contribution to the public good in three broad categories: social mobility, research and service.
- In 2011, Florida Tech was again recognized by G.I. Jobs as being among the top 15 percent of academic institutions for its efforts to recruit, support and retain American veterans and current active or reserve service members as students.