Social Media

Florida Tech promotes and encourages the use of social media by students, faculty, staff and alumni. There are several platforms and tools available to the community.

Connect Through
Social Media
at Florida Tech

Check out our Social Media Portal
at http://www.fit.edu/social-media-portal/


Best Practices – Faculty

Getting Started

The first step will be learning how to use the Wordpress blogging platform. Please use the Wordpress 101 guide to help get you started. University Marketing will grant you access to the blog. A link will be sent to you from Wordpress via email. Simply click on the link inside the email and enter your TRACKS information to gain access.

What should you blog about?

Faculty should aim for a thought leadership position and perspective. This means writing content about which you are well-versed and passionate. Readers want to feel that you have your pulse on what is going on in your field of study.

Who’s your audience?

Your department head will ultimately make the decision on your target audience, but prospective students and their parents should remain top of mind for recruitment, as well as student success.

What makes great content?

  • Writing about topics about which you are passionate.
  • Writing about topics your audience wants to read.
  • Injecting your personality; it doesn’t need to be a press release.
  • Embedding images and video to help your audience visualize your message.
  • Social shareability. Do you think your target audience would share your post with their online network? Go viral!
  • Consistency. Choose your direction and stick to it.
  • A series of posts on a particular topic tend to keep the reader engaged and more likely to return for more.
  • Length. Find the “Goldilocks” threshold (between 300-700 words is all you really need, not too short and not too long).
  • Less than 300 words tends to be too short to fully engage a reader.
  • Readers can quickly lose interest in a post over 700 words.
  • Use bullet points and headers to make it easy to read.
  • Make your content search engine friendly by using at least one keyword or phrase in the title and three times throughout the body of the post.

How do I keep up with it?

  • Blog when the mood strikes. If the creative juices are flowing, keep on going.
  • You can time release posts in Wordpress.
  • Keep an idea list.
  • Let your ideas incubate.
  • Come back later if you get stuck.
  • Repurpose an existing article that is relevant to you with your perspective added to it.

Where will my content be seen?

Besides the blog (be it your departmental blog or the main blog), expect your content to be shared throughout social media. Florida Tech encourages you to share your blog posts with your online community through the varied social media platforms you engage with. Your content might also be repurposed in other Florida Tech publications.

Best Practices – Students

Not sure how to blog?

Don’t worry if this is new to you! We are an institute of higher learning after all, we’ll teach you the ropes. We are here to support you. The first step will be learning how to use the Wordpress blogging platform at our kick-off meeting. It’s really easy. We’ll provide full support during your online ambassadorship.

What should you blog about?

We want your insights on what life at Florida Tech is like—that means taking your audience along your unique journey. Are you involved in a student organization? Blog that. Are you working on an invention that is going to change the world? Blog that.

Who’s your audience?

Primarily prospective students, secondly their parents and, of course, current students and the entire Florida Tech community.

What does your audience want to read about?

They want to know what attending Florida Tech is really like. Talk about the people, places and things that make this community and your college experience memorable. Ultimately this is your blog, so the direction it goes is up to you. Keep in mind that Florida Tech is promoting your blog and expects a certain level of maturity and relevancy.

What makes great content?

  • Writing about topics you are passionate about.
  • Injecting your personality, we aren’t looking for a press release.
  • Embedding images and video helps your audience visualize your message.
  • Social shareability. Do you think your friends would share your post?
  • Consistency. Choose your direction and stick to it.
  • Keep it short, 300-700 words is all you really need.
  • Use bullet points and headers to make it easy to read.
  • Make your content search engine friendly by using at least one keyword or phrase in the title and three times throughout the body of the post.

How do I keep up with it?

  • Blog when the mood strikes. If the creative juices are flowing, keep on going.
  • Keep an idea list.
  • Let your ideas incubate.
  • Come back later if you get stuck.

Where will my content be seen?

Besides the blog, expect your content to be shared throughout social media. Florida Tech encourages you to share your blog posts on your personal Facebook and Twitter. Your content might also be used in other Florida Tech publications. We want you to become a social media rockstar!