Communication Major

7183
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
Major Code: 7183 Degree Awarded: Bachelor of Science
Age Restriction: N Admission status: undergraduate
Delivery Mode/s: classroom only Location/s: main campus

Program Chair
H. Hatfield Edwards, Ph.D.

The communication major prepares graduates to meet today's ever-growing demand for skilled communicators who have specialized backgrounds in strategic communication with a focus on business, or science and technology. Coursework emphasizing business, or science and engineering augments a strong foundation in applied and conceptual courses that emphasize written and oral communication, theoretical communication and visual communication. Graduates of the communication major are able to create effective communication analyses and campaigns, write for a broad range of audiences about science and technology, and use multiple media platforms to effectively and ethically communicate to diverse publics.

Graduates specializing in strategic communication-business typically find employment in public relations, marketing, publications research, advertising, copywriting, editing, training and development, public information or customer relations. Graduates specializing in strategic communication-science and technology are typically employed as writers and editors for technical or scientific publications or organizations, documentation designers, technical publications specialists, instructional designers or proposal writers.

Degree Requirements

Candidates for the Bachelor of Science in Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.

Curriculum
Complete:
  • ASC 1000 University Experience
    Credit Hours: 1
    Helps first-year students adjust to the university and acquire essential academic survival skills (classroom behavior, academic honesty, study skills, etc.) that enhance academic and social integration into college.
  • BUS 2601 Legal and Social Environments of Business
    Credit Hours: 3
    Investigates the operational responsibilities of business in light of political, moral, social, ethical and jurisprudential considerations.
  • BUS 3501 Management Principles
    Credit Hours: 3
    Helps students acquire management knowledge and develop management skills. Enables the student to understand management as it relates to both the employer and employee, and acquaints the student with the various schools of management and the philosophy of management.
  • COM 1101 Composition and Rhetoric
    Credit Hours: 3
    The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.
    Requirement(s):
    Passing grade on placement exam or prerequisite course
  • COM 1102 Writing About Literature
    Credit Hours: 3
    The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.
  • COM 2225 Writing for the Media
    Credit Hours: 3
    Focuses on writing for a wide variety of media. Assists development and improvement of professional media writing skills. Covers the importance of the various writing approaches required for specific audiences and media organizations.
  • COM 2425 Introduction to Communication
    Credit Hours: 3
    Familiarizes students with the process of communication in interpersonal small group, organizational, mass and intercultural contexts. Introduces students to the study of communication and provides the background for understanding complex communication processes.
  • COM 2501 Introduction to Visual Communication
    Credit Hours: 3
    Introduces communication majors to the principles and techniques of visual communication. Emphasizes manipulating form to fit function as the student designs, implements and evaluates goal-oriented communication projects.
  • COM 2502 Layout and Design
    Credit Hours: 3
    Covers the principles, techniques and vocabulary required of designers of print communication projects, including a thorough understanding of the technology of offset printing. Emphasizes skills required in designing for print.
  • COM 3070 Professional Communication for Executives
    Credit Hours: 3
    Covers interpersonal and group communication in the professions for future executives. Students prepare and deliver a variety of career-related presentations.
  • COM 3210 Editing
    Credit Hours: 3
    Includes grammatical terminology and concepts essential to editing, as well as copy editing techniques for hard copy and online materials. Also includes the study of varied editorial roles and responsibilities in general and technical editing, as well as major style-guide requirements.
  • COM 3242 Journalism
    Credit Hours: 3
    Presents the methods and practice of newsgathering, news writing and news editing. Focuses on style, clarity, accuracy and responsibility in handling news. Emphasizes enterprise, documentation and using multiple sources. Includes the use of standard reference materials and public records.
  • COM 3425 Mass Communication
    Credit Hours: 3
    Studies media influence from political, social and cultural perspectives. Examines theory and media effects in its survey of film, print, broadcast and new technologies. Discusses the role of media in society and culture, issues related to the First Amendment and the implications of media mergers.
  • COM 4026 Publishing and the Internet
    Credit Hours: 3
    Covers current issues and applications of online and Internet publishing are covered including researching, designing and authoring effective online documents and presentations. Includes building an electronic portfolio.
  • COM 4430 Research Methods and Materials in Technical and Professional Communication
    Credit Hours: 3
    In-depth examination of the methods of data collection and data analysis, and the research materials used in conducting research in communication.
  • HUM 2051 Civilization 1: Ancient Through Medieval
    Credit Hours: 3
    Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses.
  • HUM 2052 Civilization 2: Renaissance Through Modern
    Credit Hours: 3
    Similar in purpose and method to , continues the interpretation of primary texts, emphasizing the Renaissance period, the Enlightenment, Romanticism and the Modern Age.
  • MTH 1701 College Algebra
    Credit Hours: 3
    Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions. Credit can only be applied toward business, communication, humanities, management, psychology or computer information systems degrees at Florida Tech.
    Requirement(s):
    Passing grade on placement exam or prerequisite course
  • LNG xxxx Foreign Language Credit Hours: 12
  • Free Electives Credit Hours: 12
  • Humanities Electives Credit Hours: 3
  • HU/SS Elective Credit Hours: 3
  • Physical or Life Sciences Electives Credit Hours: 6
  • Social Science Elective Credit Hours: 3
  • Concentration (select one) Credit Hours: 21
Select one course:
  • COM 2223 Scientific and Technical Communication
    Credit Hours: 3
    Practice in the technical and scientific writing style and format, including gathering and using data to prepare reports. Includes abstracts, reports, letters, technical descriptions, proposals and at least two oral presentations.
  • COM 2224 Business and Professional Writing
    Credit Hours: 3
    Designed for the future business professional. Includes business research methods, report writing, business correspondence and communication in the workplace. Covers analytical, informational, routine and special reports.
Select one course:
  • CSE 1301 Introduction to Computer Applications
    Credit Hours: 3
    Overviews computers and terminology. Identifies appropriate problems and solution design using specific applications packages. Introduces the use of word processors, data managers, spreadsheets and the Internet (email and Web browsers).
    Requirement(s):
    College of Engineering majors may only use as Free Elective.
  • BUS 1601 Computer Applications for Business
    Credit Hours: 3
    Introduces the use of PC applications across the major functional areas of business. Includes word processing, spreadsheets, database management, presentation software, and uses of the Internet and World Wide Web.
Select one course:
  • MTH 1702 Applied Calculus
    Credit Hours: 3
    Elements of differential and integral calculus with application to business, economics, management and the social and life sciences, as well as maxima, minima, rates, exponential growth and decay, and some techniques of integration.
  • BUS 2703 Business Statistics
    Credit Hours: 3
    Introduces methods of collection, analysis, and interpretation of data. Includes data presentation; measures of central tendency and dispersion; probability distributions; hypothesis testing; confidence interval estimation; analysis of variance; regression and correlation.
Total Credits Required: 121
Concentration (Select one 21-credit specialization)
Strategic Communication-Business
Complete:
  • BUS 3601 Marketing Principles
    Credit Hours: 3
    Examines the principles of marketing. Emphasizes the marketing concept, functions, consumer behavior, market segmentation, marketing strategy, marketing mixes, market research, marketing legislation and marketing control, as well as providing a foundation for higher-level courses in marketing.
  • COM 3440 Public Relations
    Credit Hours: 3
    Studies communication principles and the practices of developing goodwill between a person, firm or institution and the public; and the means of gaining publicity and influencing people. Students analyze specific case studies and propose appropriate strategies and campaigns.
  • COM 4440 Strategic Communication
    Credit Hours: 3
    Examines integrated marketing communication theories and practices. Teaches strategic thinking across the functional areas, optimizing communication strategies and creatively developing and applying tools and tactics. Covers how strategic marketing communication can be used for branding and to build a strong corporate image.
  • COM 4777 Senior Design Project
    Credit Hours: 3
    Requires development and presentation of a real-world team project. Includes a comprehensive plan from conceptualization, proposal writing, research and strategic planning through the design/writing of communication materials, plan execution and research evaluation. Culminates in a written report and oral presentation.
    Requirement(s):
    Program chair approval
Nine credit hours from the following:
  • COM 4090 Communication Internship
    (upon qualification) up to 6
    Credit Hours: 1
    Students work under the direct supervision of a business or industry professional and in coordination with the chair of the undergraduate communication program. Students with 99 or more semester hours and a 3.25 GPA in communication courses may apply.
    Requirement(s):
    Instructor approval
  • BUS 3xxx Credit Hours: up to 9
  • COM 3xxx Credit Hours: up to 6
Strategic Communication-Science and Technology
Complete:
  • COM 3231 Writing About Science
    Credit Hours: 3
    Designed for both communication and science majors. Covers the methods of scientific writing, including ways in which complex scientific topics can be conveyed to popular audiences. Also includes more traditional types of scientific writing such as scientific journal articles and proposals.
  • COM 3440 Public Relations
    Credit Hours: 3
    Studies communication principles and the practices of developing goodwill between a person, firm or institution and the public; and the means of gaining publicity and influencing people. Students analyze specific case studies and propose appropriate strategies and campaigns.
  • COM 4440 Strategic Communication
    Credit Hours: 3
    Examines integrated marketing communication theories and practices. Teaches strategic thinking across the functional areas, optimizing communication strategies and creatively developing and applying tools and tactics. Covers how strategic marketing communication can be used for branding and to build a strong corporate image.
  • COM 4777 Senior Design Project
    Credit Hours: 3
    Requires development and presentation of a real-world team project. Includes a comprehensive plan from conceptualization, proposal writing, research and strategic planning through the design/writing of communication materials, plan execution and research evaluation. Culminates in a written report and oral presentation.
    Requirement(s):
    Program chair approval
Nine credit hours from the following:
  • COM 4090 Communication Internship
    (upon qualification) up to 6
    Credit Hours: 1
    Students work under the direct supervision of a business or industry professional and in coordination with the chair of the undergraduate communication program. Students with 99 or more semester hours and a 3.25 GPA in communication courses may apply.
    Requirement(s):
    Instructor approval
  • COM 4220 Writing Proposals
    Credit Hours: 3
    Focuses on the process of writing both solicited and unsolicited proposals. Encourages students to learn how to identify opportunities to submit proposals, plan and produce effective proposals, manage the proposal-writing process, deliver oral presentations based on their proposals, and follow up after submitting proposals.
  • COM 3xxx Credit Hours: up to 6
  • Restricted Electives (Computer Science, Engineering or Science) Credit Hours: up to 9