7183
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
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Bachelor of Science in Communication

The communication major prepares graduates to meet today's ever-growing demand for skilled communicators who have specialized backgrounds in strategic communication with a focus on business, or science and technology. Coursework emphasizing business, or science and engineering augments a strong foundation in applied and conceptual courses that emphasize written and oral communication, theoretical communication and visual communication. Graduates of the communication major are able to create effective communication analyses and campaigns, write for a broad range of audiences about science and technology, and use multiple media platforms to effectively and ethically communicate to diverse publics.

Graduates specializing in strategic communication–business typically find employment in public relations, marketing, publications research, advertising, copywriting, editing, training and development, public information or customer relations. Graduates specializing in strategic communication–science and technology are typically employed as writers and editors for technical or scientific publications or organizations, documentation designers, technical publications specialists, instructional designers or proposal writers.

Degree Requirements

Candidates for the Bachelor of Science in Communication require a total of 121 credit hours for graduation. On reaching the junior year, candidates must choose an area of concentration and include 21 credit hours of specialized coursework. The composition of the 121-credit program must correspond to the following distribution of required and elective courses.

     CREDITS
ASC 1000 University Experience 1
BUS 2601 Legal and Social Environments of Business 3
BUS 3501 Management Principles 3
COM 1101 Composition and Rhetoric 3
COM 1102 Writing About Literature 3
COM 2223 Scientific and Technical Communication or COM 2224 Business and Professional Writing 3
COM 2225 Writing for the Media 3
COM 2425 Introduction to Communication 3
COM 2501 Introduction to Visual Communication 3
COM 2502 Layout and Design 3
COM 3070 Professional Communication for Executives 3  
COM 3210 Editing 3
COM 3242 Journalism 3
COM 3425 Mass Communication 3
COM 4026 Publishing and the Internet 3
COM 4430 Research Methods and Materials in Technical and Professional Communication (Q) 3
CSE 1301 Introduction to Computer Applications or BUS 1601 Computer Applications for Business 3
HUM 2051 Civilization 1 3
HUM 2052 Civilization 2 3
LNG xxxx Foreign Language 12
MTH 1701 College Algebra 3
MTH 1702 Applied Calculus or BUS 2703 Statistics for Business 3
   Free Electives 12
   Humanities Elective 3
   HU/SS Elective 3
   Physical or Life Sciences Electives 6
   Social Science Elective 3
   Concentration (select one) 21

Concentration (select one 21-credit specialization)

Strategic CommunicationBusiness CREDITS
BUS 3601 Marketing Principles 3
COM 3440 Public Relations 3
COM 4440 Strategic Communication 3
COM 4777 Senior Design Project 3
Nine credit hours from the following:
BUS 3xxx    up to 9
COM 3xxx    up to 6
COM 4090 Communication Internship (upon qualification) up to 6
COM 4424 Advanced Business and Technical Communication 3

  

Strategic CommunicationScience and Technology CREDITS
COM 3231 Writing about Science 3
COM 3440 Public Relations 3
COM 4440 Strategic Communication 3
COM 4777 Senior Design Project 3
Nine credit hours from the following:
COM 3xxx    up to 6
COM 4090 Communication Internship (upon qualification) up to 6
COM 4220 Writing Proposals 3
   Restricted Electives (Computer Science, Engineering or Science) up to 9

  TOTAL CREDITS REQUIRED 121