Business Administration, Marketing Degree

7604
Bachelor of Arts
Online
Yes
Undergraduate
Florida Tech Online
Major Code: 7604 Degree Awarded: Bachelor of Arts
Delivery Mode(s): Online Age Restriction: Yes
Admission Status: Undergraduate Location(s): Florida Tech Online

The Bachelor of Arts in Business Administration - Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.

Core and Major Education
  • ASC 1006 Mastering eLearning
    Credit Hours: 0
  • BUS 1801 Global Business Perspectives
    Credit Hours: 0
  • BUS 3605 Consumer Behavior
    Credit Hours: 0
  • BUS 3607 Marketing Research
    Credit Hours: 0
  • BUS 4601 Marketing Analysis and Strategy
    Credit Hours: 0
  • COM 1102 Writing About Literature
    Credit Hours: 0
  • EAC 2211 Principles of Accounting 1
    Credit Hours: 0
  • EAC 2212 Principles of Accounting 2
    Credit Hours: 0
  • EBA 3334 Applied Decision Methods for Business
    Credit Hours: 0
  • EBA 4498 Strategic Management
    Credit Hours: 0
  • EEC 2303 Introduction to Macroeconomics
    Credit Hours: 0
  • EEC 2304 Introduction to Microeconomics
    Credit Hours: 0
  • ELA 2601 Law 1
    Credit Hours: 0
  • EMG 3225 Finance for Managers
    Credit Hours: 0
  • EMG 3301 Principles of Management
    Credit Hours: 0
  • EMG 3327 Management Information Systems
    Credit Hours: 0
  • EMG 3331 Management of Human Resources
    Credit Hours: 0
  • EMG 4005 Business Research Skills and Application
    Credit Hours: 0
  • EMG 4006 Business Plan Research
    Credit Hours: 0
  • EMG 4412 Organizational Behavior and Development
    Credit Hours: 0
  • EMK 3601 Principles of Marketing
    Credit Hours: 0
  • EMK 4063 International Marketing
    Credit Hours: 0
  • EST 2703 Statistics
    Credit Hours: 0
  • HUM 2051 Civilization 1: Ancient Through Medieval
    Credit Hours: 0
  • MTH 1701 College Algebra
    Credit Hours: 0
  • One 2000-level (or higher) communication course Credit Hours: 3
  • Humanities Core Course Credit Hours: 3

One 1000-level (or higher) math course Credit Hours: 3

Select one course:
  • CIS 1130 PC Applications
    Credit Hours: 0
  • CIS 1140 Business Computer Skills
    Credit Hours: 0
Select one course:
  • COM 1101 Composition and Rhetoric
    Credit Hours: 0
  • WRI 1001 First-Year Writing 2
    Credit Hours: 0
Humanities (9 credit hours)
  • Any HUM 1000-level (or higher)
Physical/Life Sciences (6 credit hours)
  • EDS 1021 General Physical Science
    (Recommended)
    Credit Hours: 0
  • EDS 1022 General Biological Science
    (Recommended)
    Credit Hours: 0
  • Any 1000-level or higher (BIO, CHM, EDS, ENS, MET, OCN, PHY, SPS)
Social Sciences (3 credit hours)
  • Any 1000-level or higher (SS)
Restricted and Free Electives
Restricted Electives - Marketing (6 credit hours)

     Select two courses from the following:

  • BUS 3611 Entertainment and Sports Marketing
    Credit Hours: 0
  • BUS 3612 Hospitality and Tourism Marketing
    Credit Hours: 0
  • BUS 4605 Retail Management
    Credit Hours: 0
  • BUS 4607 Brand Management Marketing
    Credit Hours: 0
  • EMK 3320 Entrepreneurial Marketing
    Credit Hours: 0
  • EMK 3607 Advertising Management
    Credit Hours: 0
Restricted Electives - Business (3 credit hours)
  • Any 3000/4000-level (BUS, EAC, EBA, EEC, EHC, EHR, EMG, EMK, EST)
Free Electives (choose two) (6 credit hours)
Total Credits Required: 121