Business Administration, Marketing Degree

7604
Bachelor of Arts
Online
Yes
Undergraduate
Florida Tech University Online
Print

Bachelor of Arts in Business Administration  –  Marketing

The Bachelor of Arts in Business Administration – Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The marketing major focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.    

View the 2015-2016 University Catalog Program Plan