7604
Bachelor of Arts
Online
Yes
Undergraduate
Florida Tech University Online
Print

Bachelor of Arts in Business Administration – Marketing

The Bachelor of Arts in Business Administration – Marketing combines a broad-based business education with analytical, decision-making and problem-solving techniques used in global marketing, marketing ethics and managing the marketing function. The program focuses on marketing activities such as product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising and public relations.  

CORE AND MAJOR EDUCATION CREDITS
ASC 1006 Mastering eLearning 1
BUS 1801 Global Business Perspectives 3
BUS 3605 Consumer Behavior 3
BUS 3607 Marketing Research 3
BUS 4601 Marketing Analysis and Strateg 3
CIS 1130 PC Applications or CIS 1140 Business Computer Skills (CL) 3
COM 1101 Composition and Rhetoric or COM 1001 First-Year Writing 2 3
COM 1102 Writing About Literature 3
COM 2000 Select one 2000-level (or higher) communication course 3
EAC 2211 Principles of Accounting 1 3
EAC 2212 Principles of Accounting 2 3
EBA 3334 Applied Decision Methods for Business 3
EBA 4498 Strategic Management 3
EEC 2303 Introduction to Macroeconomics 3
EEC 2304 Introduction to Microeconomics 3
ELA 2601 Law 1 3
EMG 3225 Finance for Managers 3
EMG 3301 Principles of Management 3
EMG 3327 Management Information Systems 3
EMG 3331 Management of Human Resources 3
EMG 3340 International Management 3
EMG 4005 Business Research Skills (Q) 3
EMG 4006 Business Plan Research (Q) 3
EMG 4412 Organizational Behavior and Development 3
EMK 3601 Principles of Marketing 3
EMK 4063 International Marketing  
EST 2703 Statistics 3
HUM 2051 Civilization 1 3
MTH 1000 Select one 1000-level (or higher) math course 3
MTH 1701 College Algebra 3
  Humanities Core Course* 3
Humanities (choose three) 9
HUM 1015 Mythology (HU) 
HUM 1020 Art Appreciation (HU)
HUM 1021 Integrated Arts (HU)
HUM 1023 Philosophy of Human Nature (HU)
HUM 1024 Religions of the World 1: Western Religions (HU)
HUM 1025 Religions of the World 2: Eastern Religions (HU)
HUM 3275 Contemporary Literature (HU) 
Physical/Life Sciences 6
EDS 1021 General Physical Science (Recommended)
EDS 1022 General BIological Science (Recommended)
Social Sciences (choose one) 3
CRM 1000 Introduction to Criminal Justice (SS)
PSY 1411 Introduction to Psychology (SS)
PSY 1462 Substance Abuse (SS)
SOC 1101 Human Behavior Perspective (SS)
SOC 2551 Social Problems (SS)
RESTRICTED AND FREE ELECTIVES
Restricted Electives – Marketing (choose two) 6
BUS 3611 Entertainment and Sports Marketing
BUS 3612 Hospitality and Tourism Marketing
BUS 4605 Retail Management
BUS 4607 Brand Management Marketing
EMK 3320 Entrpreneurial Marketing
EMK 3607 Advertising Management
Restricted Electives – Business (choose one) 3
CIS 3318 Electronic Commerce
EAC 3211 Intermediate Accounting 1
EAC 3212 Intermediate Accounting 2
EHR 3360 Compensation and Benefits
ELA 2602 Law 2
ELA 2603 Adminsitrative and Personnel Law
EMG 3325 Public Administation
EMG 3328 Business Ethics
EMG 3398 Organization Theory
EMG 4410 Coninuous Quality Management
Free Electives (choose two) 6

TOTAL CREDITS REQUIRED 124

*Humanities Core Courses
HUM 2052 Civilization 2: Renaissance Through Modern
HUM 2142 World Art History 2: Early Modern to Post-Colonial 
HUM 2212  British and American Literature 1 
HUM 2213 British and American Literature 2 
HUM 2331  American History: Pre-Columbian to Civil War Era 
HUM 2332  American History: From Reconstruction to the Present

Not all humanities core courses are offered online or every term; check for current humanities core options.