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Bachelor of Business Administration in Marketing
The undergraduate program in marketing centers on a framework of marketing principles, research techniques, events planning and analysis, and consumer behavior enriched through practical applications, a global perspective, faculty mentors and collaborative teams.
Whether you want to be a marketing director, product development specialist or developer of an innovative advertising campaign, a marketing degree from Florida Tech gives you a strong background in business and hands-on experience in current communication strategies.
A Marketing Degree Develops Skills Useful in Many Careers
The Nathan M. Bisk College of Business values innovation, diversity, ethics and leadership as the cornerstones of a 21st century business education. Because our marketing degree program is dynamic and focused, students get started right away, taking core courses like Global Business Perspectives and Computer Applications for Business as a freshman.
Marketing incorporates gathering, analyzing, managing, sharing and responding to information. It is applicable across disciplines and provides skill sets that have a wide application across numerous potential careers especially in positions where we are interested in "why people do what they do." Whether you want to be a psychologist, researcher, strategic planner, pricing expert, researcher, sales manager or creative director, a marketing degree offers the tools you need for a career.
Gain Practical Experience
Students at Florida Tech are engaged in their marketing degree program with resume building experiences, insight into industries and disciplines for future careers, business networking opportunities and exposure to international business and management practices.
As a senior, you'll complete the practicum in business, a professional internship course in which you apply your business skills and savvy within a dynamic local company. As a result, you gain practical experience, an expanded professional network and perhaps even a pre-graduation job offer.
Build Professional Relationships
Beyond the classroom, students earning a marketing degree build leadership experience through exciting internships and participation in academic organizations like Delta Mu Delta (national business society), the Society for Advancement of Management, student government and over 100 other student organizations.
Get Recruited Upon Graduation
Employers that have recruited Florida Tech students with a marketing degree for internships and careers include GE, Duracell, Enterprise Rent-A-Car and Northrop Grumman.
Earn an Advanced Degree
After receiving their marketing degree, many of our students go on to graduate school at Florida Tech to pursue their M.B.A., to complete an interdisciplinary M.S. in Innovation and Entrepreneurship, or even attend law school.