Careers in Marketing
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Careers in Marketing
Writing marketing plans, conducting market research, a command of finance, leadership skills, and understanding ethical decision making are just a few of the skills you'll offer to employers offering careers in marketing.
A business administration degree in marketing is a valuable commodity in any business environment—public or private, for-profit or nonprofit, large or small. If you're interested in writing marketing plans, conducting market research, developing financial plans, building teams, running a marketing firm or being a sales or business development executive, then any one of these careers in marketing are for you.
Careers in marketing can be very diverse. Marketing managers estimate the demand for products and services that an organization offers and identify potential markets to sell them. Advertising, promotions and marketing managers create programs to generate interest in these products or services. Market research analysts study market conditions and help companies understand what people want, who will buy them and at what price. This process includes other careers in marketing such as creative services, merchandising, psychology, sales, media, survey researchers, finance and more.
The Occupational Outlook Handbook, published by the United States Department of Labor, Bureau of Labor Statistics, provides detailed information about hundreds of leadership careers, entry-level education, overall working environment and employment prospects.
According to the bureau, employment for careers in marketing are expected to grow 13 percent through 2020, as marketing and advertising will continue to be important for organizations to compete in a growing global marketplace. This is particularly true in the management of digital media programs.
Being a sales manager is, of course, another of the potential careers in marketing. Directing organizations' sales teams, setting sales goals, analyzing data and developing training programs are what this job entails.
Check the handbook on careers in marketing and similar jobs.
- Advertising Manager
- Advertising Sales Agent
- Art Director
- Branding Manager
- Graphic Designer
- Manufacturing Sales Manager
- Marketing Consultant
- Market Research Analyst
- Media Director
- Product Manager
- Promotion and Event Planning Manager
- Public Relations Practitioner
- Sales Director
- Strategic Survey Researcher
- Technical Writer
- Web Developer
Entry Level Salary Expectations
Entry-level careers in marketing and communications are reported by PayScale.com to be $39,100 with opportunity to grow to $73,900. Payscale.com is an online salary information company that helps people obtain accurate real-time information on job market compensation.
Marketing management has a slightly higher entry-level salary at $40,700 with opportunity to grow to $76,600. Considering many industry variables in which you work and the country you choose to work in, further research can help you see the financial potential of the many careers in marketing that are available:
Advertising: $37,800 - $77,100
Business: $41,400 - $70,000
Communications: $38,900 - $68,400
Graphic Design: $35,500 - $55,500
Photography: $35,700 - $55,600
Get Recruited Upon Graduation
Companies such as Harris Corp., Northrop Grumman, Rockwell, NASA Kennedy Space Center and Clear Channel Outdoor recruit business graduates. Florida Tech graduates are especially competitive in the market because of the experience and education gained while earning their degree.
Get an Advanced Degree
A business administration, marketing degree from Florida Tech's Nathan M. Bisk College of Business also prepares you for graduate school to pursue an MBA or law degree, for example. With a solid foundation of knowledge and practical experience gained from your time at Florida Tech, you can pursue work in business and management.