Marketing Major

7762
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
Major Code: 7762 Degree Awarded: Bachelor of Science
Age Restriction: N Admission Status: undergraduate
Delivery Mode/s: classroom only Location/s: main campus

The Bachelor of Science in Business Administration-Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration- Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year
Fall (16 Credit Hours)
Complete:
  • ASC 1000 University Experience
    Credit Hours: 1
    Helps first-year students adjust to the university and acquire essential academic survival skills (classroom behavior, academic honesty, study skills, etc.) that enhance academic and social integration into college.
  • BUS 1501 Foundations in Creativity, Innovation and Entrepreneurship 1
    Credit Hours: 3
    Exposes students to the skills, strategies and behaviors needed to launch and manage a new business venture. Introduces foundational concepts across multiple business disciplines (accounting, operations, marketing, manufacturing, management).
    Requirement(s):
    First course in a two-course sequence.
  • BUS 1801 Global Business Perspectives
    Credit Hours: 3
    Surveys the functions and operations of business organizations in a global marketplace. Studies the structure, operation, financing, relationships and responsibilities of firms in context of current legal, social, regulatory and environmental issues. Requires critical thinking, communication, research, and individual and group problem solving.
  • BUS 2303 Macroeconomics
    Credit Hours: 3
    Introduces the concepts that aid in understanding both aggregate economic conditions and the policy alternatives designed to stabilize national economies. Includes the determination of GDP and national income, inflation, unemployment, monetary policy, economic growth and exchange rates.
  • COM 1101 Composition and Rhetoric
    Credit Hours: 3
    The first of two courses in college-level writing skills. Focuses on writing essays using various rhetorical modes: persuasion, description, comparison and analysis. Presents basic methods of library research, as well as the MLA documentation system. Students write one research paper and several essays.
    Requirement(s):
    Passing grade on placement exam or prerequisite course
  • MTH 1701 College Algebra
    Credit Hours: 3
    Real-number system; arithmetic operations with polynomials, special products and factoring; linear, fractional and quadratic equations; inequalities, exponents, radicals and absolute values; functions and graphs; and complex numbers, logarithms, logarithmic and exponential functions. Credit can only be applied toward business, communication, humanities, management, psychology or computer information systems degrees at Florida Tech.
    Requirement(s):
    Passing grade on placement exam or prerequisite course
Spring (15 Credit Hours)
Complete:
  • BUS 1502 Foundations in Creativity, Innovation and Entrepreneurship 2
    Credit Hours: 3
    Applies the fundamental skills introduced in  through a simulation or actual business launch. Allows students to engage in all aspects of initiation, development, growth and management of the new venture. Requires teamwork and good decision-making that impacts business operations, marketing and finance.
    Requirement(s):
    Second course in a two-course sequence.
  • BUS 2304 Microeconomics
    Credit Hours: 3
    Introduces the neoclassical theory of price determination. Includes supply and demand analysis, production and cost theory, market structures, externalities and public goods, factor payments, income distribution and informational asymmetries.
  • COM 1102 Writing About Literature
    Credit Hours: 3
    The second of two courses in college-level writing skills. Focuses on reading and analyzing poems, plays and short works of fiction. Students write several essays and one research paper on literary topics.
  • MTH 1702 Applied Calculus
    Credit Hours: 3
    Elements of differential and integral calculus with application to business, economics, management and the social and life sciences, as well as maxima, minima, rates, exponential growth and decay, and some techniques of integration.
  • Restricted Elective (PSY) Credits Hours: 3
Sophomore Year
Fall (15 Credit Hours)
Complete:
  • BUS 2211 Introduction to Financial Accounting
    Credit Hours: 3
    Introduces the financial accounting environment, financial statements, the accounting cycle, and the theoretical framework of accounting measurement, emphasizing mechanics, measurement theory and the economic environment.
  • BUS 2601 Legal and Social Environments of Business
    Credit Hours: 3
    Investigates the operational responsibilities of business in light of political, moral, social, ethical and jurisprudential considerations.
  • BUS 3501 Management Principles
    Credit Hours: 3
    Helps students acquire management knowledge and develop management skills. Enables the student to understand management as it relates to both the employer and employee, and acquaints the student with the various schools of management and the philosophy of management.
  • Restricted Elective* (COM) Credit Hours: 3
  • Restricted Elective (Science) Credit Hours: 3
Spring (15 Credit Hours)
Complete:
  • BUS 2212 Introduction to Managerial Accounting
    Credit Hours: 3
    Continues , emphasizing concepts and issues associated with the accounting and management of businesses, with particular emphasis on understanding the role of accounting in product costing, costing for quality, cost-justifying investment decisions, and performance evaluation and control of human behavior.
  • BUS 2703 Business Statistics
    Credit Hours: 3
    Introduces methods of collection, analysis, and interpretation of data. Includes data presentation; measures of central tendency and dispersion; probability distributions; hypothesis testing; confidence interval estimation; analysis of variance; regression and correlation.
  • BUS 3504 Management Information Systems
    Credit Hours: 3
    Examines information systems used in business organizations. Includes discussions of system design, implementation and control of computer-based systems for managerial planning, decision-making and control of an enterprise.
  • BUS 3601 Marketing Principles
    Credit Hours: 3
    Examines the principles of marketing. Emphasizes the marketing concept, functions, consumer behavior, market segmentation, marketing strategy, marketing mixes, market research, marketing legislation and marketing control, as well as providing a foundation for higher-level courses in marketing.
  • Restricted Elective (Science) Credit Hours: 3
Junior Year
Fall (15 Credit Hours)
Complete:
  • BUS 3401 Corporate Finance
    Credit Hours: 3
    Surveys the components of the three basic issues that embody the financial management of a firm: capital budgeting, capital structure and short-term finance and net working capital. Also examines corporate governance, ethics and international issues.
  • BUS 3605 Consumer Behavior
    Credit Hours: 3
    Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers, and how to use the managerial perspective to improve marketing strategy decisions.
  • HUM 2051 Civilization 1: Ancient Through Medieval
    Credit Hours: 3
    Introduces civilization from its early development to the European Renaissance. Emphasizes the interpretation of primary texts that reflect the intellectual and historical changes in society. The first of two interdisciplinary courses.
  • Restricted Elective (BUS global emphasis) Credit Hours: 3
  • Restricted Elective (HUM/COM) Credit Hours: 3
Spring (15 Credit Hours)
Complete:
  • BUS 3704 Quantitative Methods
    Credit Hours: 3
    Emphasizes management science and operations research techniques in solving managerial problems. Includes linear programming, sensitivity analysis, transportation and assignment problems, inventory models, CPM and PERT analysis, decision analysis and queuing analysis.
  • BUS 4502 Organizational Behavior and Theory
    Credit Hours: 3
    Overviews classical and contemporary approaches to organizational behavior and theory. Focus progresses from the micro (individual behavior) to macro (organizational processes, effectiveness and change). Special attention is given to group behavior.
  • Humanities Core Course Credit Hours: 3
  • Restricted Elective** Credit Hours: 3
  • Restricted Elective (HUM global emphasis) Credit Hours: 3
Senior Year
Fall (15 Credit Hours)
Complete:
  • BUS 4501 Production/Operations Management
    Credit Hours: 3
    Introduces current theory and practice in production and operations management. Includes forecasting, quality, product/service design, work methods, facility layout and location, scheduling, inventory and project management.
  • BUS 4601 Marketing Analysis and Strategy
    Credit Hours: 3
    Advanced study of the managerial aspects of marketing to include the decision areas pertaining to the marketing environment, opportunity analysis, marketing strategy and product, channel, price and promotional decisions. Uses cases to aid the student in experiencing real-life business situations.
  • BUS 4783 Practicum Planning
    Credit Hours: 0
    Allows the student real-world business experience that complements the varied academic disciplines covered in the business curriculum. The planning process must be taken in the second to last semester before graduation.
  • BUS 4788 Business Plan Research
    Credit Hours: 3
    Introduces research methods used to create viable business ventures. Begins with innovation and creativity, and proceeds to critical thinking through learned tools including marketing, operational, financial, organizational and strategic analyses. Culminates in a fully developed business plan.
  • Restricted Elective** Credit Hours: 3
  • Restricted Elective (HUM/COM) Credit Hours: 3
Spring (15 Credit Hours)
Complete:
  • BUS 4701 International Business
    Credit Hours: 3
    Introduces the environmental factors confronting managers in international operations: cultural, economic, legal, political and institutional determinants. Examines problems associated with managing organizational, financial, marketing and production policies in a global marketplace.
  • BUS 4702 Business Strategy and Policy
    Credit Hours: 3
    Reviews basic concepts and techniques used in formulating competitive strategy at the corporate, business and functional levels. Introduces business models to provide a learning experience in quantitative aspects of strategy formulation in a competitive environment.
    Requirement(s):
    Must be taken in the final semester before graduation.
  • BUS 4786 Major Field Practicum
    Credit Hours: 3
    Links academic study and the practices of the major field of study in the workplace. Requires written and oral presentations, weekly summary reports and 150 work hours at a host employer's location.
    Requirement(s):
    Must be taken in the final semester before graduation
  • Free Elective Credit Hours: 3
  • Restricted Elective** Credit Hours: 3
Total Credits Required: 121

*Restricted Elective (COM) can be Business and Professional Writing (COM 2224), Writing for the Media (COM 2225) or Introduction to Communication (COM 2425).

**Three Restricted Electives must include at least one from the following:
  • BUS 4605 Retail Management
    Credit Hours: 3
    Presents the point of view of a potential manager. Provides a foundation for management decision-making in a rapidly changing retail environment. Includes retail strategy, service retailing, legal and ethical issues, information systems, buyer behavior, merchandise management and international retailing.
  • BUS 4606 Special Topics in Marketing
    Credit Hours: 3
    Studies in depth a specialized area of marketing. Subject matter depends on the expertise of the instructor. Topics announced before each offering. Normally requires a research paper or project.
  • BUS 4607 Brand Management Marketing
    Credit Hours: 3
    Introduces branding as it relates to consumer behavior. Includes creating and sustaining shareholder value through brands. Uses theory and real-world cases to examine branding in terms of positioning, design and packaging, integration, brand equity and corporate identity. Requires initiation and completion of a brand audit.
  • BUS 4686 International Marketing
    Credit Hours: 3
    Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions, and plan and implement international market entry strategies.
No more than two from the following:
  • BUS 3603 Advertising and Promotion Management
    Credit Hours: 3
    Covers various advertising techniques used in radio, TV, magazines, newspapers, direct mail and billboards, including the relative advantages of the different media. Also reviews the integration of advertising as one element within the promotional and marketing mix.
  • BUS 3607 Marketing Research
    Credit Hours: 3
    Introduces measurement and research techniques, problem identification and resolution through formal theory, and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research.
  • BUS 3611 Entertainment and Sports Marketing
    Credit Hours: 3
    Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies.
  • BUS 3612 Hospitality and Tourism Marketing
    Credit Hours: 3
    Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis, and the planning and management of facilities to increase customer value, loyalty and satisfaction.
Restricted Electives: Global Emphasis
Business
  • BUS 3801 Cross-Cultural Management
    Credit Hours: 3
    Examines the importance of effectively managing soft skills in a global organizational context. Specifically emphasizes the impact of national culture in shaping values, behaviors and employment practices in organizations operating within a global environment.
  • BUS 3802 Global Macroeconomic Issues
    Credit Hours: 3
    Explores the macroeconomic interdependence of global economics. Examines the working of monetary and fiscal policies under various exchange-rate regimes and uses international case studies to assess the policy trilemma, the trade-off among exchange rate stability, price stability and independent monetary policy.
  • BUS 3805 Emerging Markets Strategies
    Credit Hours: 3
    Examines the characteristics and issues special to emerging markets. Includes financial globalization and development, exchange rate volatility and financial crises and institutional voids. Focuses on strategy for successful multinational enterprise (MNE) operations. Also examines issues in corporate governance and business ethics.
  • BUS 4219 Globalization and Corporate Social Responsibility
    Credit Hours: 3
    Examines globalization as it relates to corporate social responsibility (CSR). Analyzes policies and standards, and gives guidance on developing compliance programs and managing relations with key stakeholders. Reviews trends in corporate citizenship, social enterprise and philanthropy. Offers innovative strategies for ethical leadership.
  • BUS 4516 Global Strategic Management of Technology
    Credit Hours: 3
    Emphasizes technology, strategy and global competitive advantage. Develops the practical tools of strategy, planning and implementation at business and corporate levels. Investigates the strategies of technology-intensive international companies. Requires student teams to develop a five-year strategic plan for a global company or business unit.
  • BUS 4686 International Marketing
    Credit Hours: 3
    Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions, and plan and implement international market entry strategies.
  • BUS 4801 International Trade
    Credit Hours: 3
    Investigates why nations trade, what they trade and how they benefit from exchange. Includes topics on classical, neoclassical, modern and post-modern theories of trade; commercial policy instruments and their welfare effects; economic integration; international factor movements; and trade development.
  • BUS 4802 Global Accounting and Tax
    Credit Hours: 3
    Integrates the functional areas of accounting with business administration in a global decision-making framework. Provides business managers with an understanding of the numerous differences that exist between countries and the problems multinational companies face in interpreting international accounting information.
  • BUS 4803 Global Financial Management
    Credit Hours: 3
    Extends the principles of finance to an international context. Emphasizes currency fluctuation, measuring and hedging exchange rate risk, comparative capital structure, multinational investment, international capital budgeting and taxes.
  • BUS 4804 Business in the Western Hemisphere
    Credit Hours: 3
    Introduces the business environment and practices of Western Hemisphere countries. Includes both theoretical and practical experience with environmental factors confronting managers in international operations. Also includes research and study of the history and economic development of major economies of the Western Hemisphere.
Humanities
  • HUM 2085 Critical Approaches to Humanities and Social Sciences
    Credit Hours: 3
    Examines issues in the humanities and the social sciences. Improves students' critical thinking and writing abilities. Topics announced before registration.
  • HUM 2140 World Architecture
    Credit Hours: 3
    Surveys some of the most significant architectural works from pre-history to the present from an ethnically and socially diverse perspective. Includes design, construction methods, effects of technology, purpose and function, as well as basic methods of analysis and interpretation.
  • HUM 2141 World Art History 1: Pre-History to Early Global Awareness
    Credit Hours: 3
    Surveys world art history and methodology from pre-history to circa 1500. Emphasizes analyzing and understanding works of painting, sculpture, textiles and decorative arts in their respective historical and cultural contexts.
  • HUM 2142 World Art History 2: Early Modern to Post-Colonial
    Credit Hours: 3
    Surveys world art history and methodology from circa 1500 to present day. Emphasizes analyzing and understanding works of painting, sculpture, photography, textiles, decorative arts, alternative art forms and new media in their respective historical and cultural contexts.
  • HUM 2385 Special Topics in World History
    Credit Hours: 3
    Examines cultural, geographical and philosophical issues in world history. Topics announced before registration.
  • HUM 3027 History and Culture of China
    Credit Hours: 3
    Surveys the principal themes and developments in Chinese civilization from prehistoric times to the 21st century. Introduces China's culture, history and geography.
    Requirement(s):
    Prerequisites include  and one additional humanities course from the humanities core course list
  • HUM 3085 Special Topics in Humanities
    Credit Hours: 3
    Offers interdisciplinary study of a particular period, movement, genre or individual that embraces more than a single humanistic discipline. Topics announced before registration.
  • HUM 3285 Special Topics in Literature
    Credit Hours: 3
    Studies a particular author, a group of authors, a historical literary movement or a literary theme or genre. Topics announced before registration.
  • HUM 3351 History of Science and Technology: Ancient and Medieval
    Credit Hours: 3
    Surveys the origins of science in antiquity and the Middle Ages. Includes development of mathematical, physical and biological thought in the ancient and medieval period, and the relationship between science, technology and religion.
  • HUM 3352 History of Science and Technology: Renaissance to Present
    Credit Hours: 3
    Surveys the principal developments in science, mathematics and technology from the Renaissance to the present. Includes scientific revolution, development of modern biology and the relationship between technology and science.
  • HUM 3385 Special Topics in History
    Credit Hours: 3
    Offers an opportunity for in-depth analysis of a historical problem or event. Includes a wide range of possibilities. Topics announced before registration.
  • HUM 3485 Special Topics in Social Science
    Credit Hours: 3
    Studies a particular social group or institution, social process or social change. Topics announced before registration.
  • HUM 3521 World Religions
    Credit Hours: 3
    Introduces religion and examines the philosophy of religion. Religion is seen as humanity's attempt to grapple with the question of the meaning of life, the forms that religious perspectives have taken and the universal aspects of human existence.
  • HUM 3552 Survey of Modern and Contemporary Philosophy
    Credit Hours: 3
    Surveys philosophy beginning with the Renaissance rise of science. Follows rationalism and empiricism, the philosophies of Kant, Hegel and Marx, and concludes with two main movements of the 20th century: analytic philosophy and existentialism.