Marketing Major

7762
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
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Bachelor of Science in Business Administration–Marketing

The Bachelor of Science in Business Administration–Marketing  provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

View the 2015-2016 University Catalog Program Plan