Marketing Major

7762
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
Major Code: 7762 Degree Awarded: Bachelor of Science
Delivery Mode(s): Classroom Age Restriction: No
Admission Status: Undergraduate Location(s): Main Campus - Melbourne

The Bachelor of Science in Business Administration-Marketing provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration- Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year
Fall (16 credit hours)
  • BUS 1501 Foundations in Creativity, Innovation and Entrepreneurship 1
    Credit Hours: 0
  • BUS 1801 Global Business Perspectives
    Credit Hours: 0
  • BUS 2303 Macroeconomics
    Credit Hours: 0
  • COM 1101 Composition and Rhetoric
    Credit Hours: 0
  • FYE 1000 University Experience
    Credit Hours: 0
  • MTH 1701 College Algebra
    Credit Hours: 0
Spring (15 credit hours)
  • BUS 1502 Foundations in Creativity, Innovation and Entrepreneurship 2
    Credit Hours: 0
  • BUS 2304 Microeconomics
    Credit Hours: 0
  • COM 1102 Writing About Literature
    Credit Hours: 0
  • MTH 1702 Applied Calculus
    Credit Hours: 0
  • Restricted Elective (PSY) Credits Hours: 3
Sophomore Year
Fall (15 credit hours)
  • BUS 2211 Introduction to Financial Accounting
    Credit Hours: 0
  • BUS 2601 Legal and Social Environments of Business
    Credit Hours: 0
  • BUS 3501 Management Principles
    Credit Hours: 0
  • Restricted Elective* (COM) Credit Hours: 3
  • Restricted Elective (Science) Credit Hours: 3
Spring (15 credit hours)
  • BUS 2212 Introduction to Managerial Accounting
    Credit Hours: 0
  • BUS 2703 Business Statistics
    Credit Hours: 0
  • BUS 3504 Management Information Systems
    Credit Hours: 0
  • BUS 3601 Marketing Principles
    Credit Hours: 0
  • Restricted Elective (Science) Credit Hours: 3
Junior Year
Fall (15 credit hours)
  • BUS 3401 Corporate Finance
    Credit Hours: 0
  • BUS 3605 Consumer Behavior
    Credit Hours: 0
  • HUM 2051 Civilization 1: Ancient Through Medieval
    Credit Hours: 0
  • Restricted Elective (BUS global emphasis) Credit Hours: 3
  • Restricted Elective (HUM/COM) Credit Hours: 3
Spring (15 credit hours)
  • BUS 3704 Quantitative Methods
    Credit Hours: 0
  • BUS 4502 Organizational Behavior and Theory
    Credit Hours: 0
  • Humanities Core Course Credit Hours: 3
  • Restricted Elective** Credit Hours: 3
  • Restricted Elective (HUM global emphasis) Credit Hours: 3
Senior Year
Fall (15 credit hours)
  • BUS 4501 Production/Operations Management
    Credit Hours: 0
  • BUS 4601 Marketing Analysis and Strategy
    Credit Hours: 0
  • BUS 4783 Practicum Planning
    Credit Hours: 0
  • BUS 4788 Business Plan Research
    Credit Hours: 0
  • Restricted Elective** Credit Hours: 3
  • Restricted Elective (HUM/COM) Credit Hours: 3
Spring (15 credit hours)
  • BUS 4701 International Business
    Credit Hours: 0
  • BUS 4702 Business Strategy and Policy
    Credit Hours: 0
  • BUS 4786 Major Field Practicum
    Credit Hours: 0
  • Free Elective Credit Hours: 3
  • Restricted Elective** Credit Hours: 3
Total Credits Required: 121

*Restricted Elective (COM) can be Business and Professional Writing (COM 2224), Writing for the Media (COM 2225) or Introduction to Communication (COM 2425).

**Three Restricted Electives must include at least one from the following:
  • BUS 4605 Retail Management
    Credit Hours: 0
  • BUS 4606 Special Topics in Marketing
    Credit Hours: 0
  • BUS 4607 Brand Management Marketing
    Credit Hours: 0
  • BUS 4686 International Marketing
    Credit Hours: 0
No more than two from the following:
  • BUS 3603 Advertising and Promotion Management
    Credit Hours: 0
  • BUS 3607 Marketing Research
    Credit Hours: 0
  • BUS 3611 Entertainment and Sports Marketing
    Credit Hours: 0
  • BUS 3612 Hospitality and Tourism Marketing
    Credit Hours: 0
Restricted Electives: Global Emphasis
Business
  • BUS 3801 Cross-Cultural Management
    Credit Hours: 0
  • BUS 3802 Global Macroeconomic Issues
    Credit Hours: 0
  • BUS 3805 Emerging Markets Strategies
    Credit Hours: 0
  • BUS 4219 Globalization and Corporate Social Responsibility
    Credit Hours: 0
  • BUS 4516 Global Strategic Management of Technology
    Credit Hours: 0
  • BUS 4686 International Marketing
    Credit Hours: 0
  • BUS 4801 International Trade
    Credit Hours: 0
  • BUS 4802 Global Accounting and Tax
    Credit Hours: 0
  • BUS 4803 Global Financial Management
    Credit Hours: 0
  • BUS 4804 Business in the Western Hemisphere
    Credit Hours: 0
Humanities
  • HUM 2085 Critical Approaches to Humanities and Social Sciences
    Credit Hours: 0
  • HUM 2140 World Architecture
    Credit Hours: 0
  • HUM 2141 World Art History 1: Pre-History to Early Global Awareness
    Credit Hours: 0
  • HUM 2142 World Art History 2: Early Modern to Post-Colonial
    Credit Hours: 0
  • HUM 2385 Special Topics in World History
    Credit Hours: 0
  • HUM 3027 History and Culture of China
    Credit Hours: 0
  • HUM 3085 Special Topics in Humanities
    Credit Hours: 0
  • HUM 3285 Special Topics in Literature
    Credit Hours: 0
  • HUM 3351 History of Science and Technology: Ancient and Medieval
    Credit Hours: 0
  • HUM 3352 History of Science and Technology: Renaissance to Present
    Credit Hours: 0
  • HUM 3385 Special Topics in History
    Credit Hours: 0
  • HUM 3485 Special Topics in Social Science
    Credit Hours: 0
  • HUM 3521 World Religions
    Credit Hours: 0
  • HUM 3552 Survey of Modern and Contemporary Philosophy
    Credit Hours: 0