All Programs
7762
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
Print
Bachelor of Science in Business Administration–Marketing
The Bachelor of Science in Business Administration–Marketing provides a solid marketing framework. This program includes the major field practicum (focused on marketing).
Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.
Candidates for a Bachelor of Science in Business Administration–Marketing must complete the minimum course requirements as outlined in the following curriculum.
Freshman Year
| FALL | CREDITS | |
| ASC 1000 | University Experience | 1 |
| BUS 1801 | Global Business Perspectives | 3 |
| BUS 2303 | Macroeconomics | 3 |
| COM 1101 | Composition and Rhetoric | 3 |
| MTH 1701 | College Algebra | 3 |
| Restricted Elective (Science) | 3 | |
| 16 | ||
| SPRING | CREDITS | |
| BUS 1601 | Computer Applications for Business (CL) | 3 |
| BUS 2304 | Microeconomics | 3 |
| COM 1102 | Writing about Literature | 3 |
| MTH 1702 | Applied Calculus | 3 |
| Restricted Elective (Science) | 3 | |
| 15 | ||
Sophomore Year
| FALL | CREDITS | |
| BUS 2211 | Introduction to Financial Accounting | 3 |
| BUS 2601 |
Legal and Social Environments of Business |
3 |
| BUS 3501 |
Management Principles |
3 |
| Restricted Elective* (COM) | 3 | |
| Restricted Elective (PSY) | 3 | |
| 15 | ||
| SPRING | CREDITS | |
| BUS 2212 | Introduction to Managerial Accounting | 3 |
| BUS 2703 |
Statistics for Business |
3 |
| BUS 3504 |
Management Information Systems |
3 |
| BUS 3601 |
Marketing Principles |
3 |
| COM 3070 |
Professional Communication for Executives |
3 |
| 15 | ||
Junior Year
| FALL | CREDITS | |
| BUS 3401 | Corporate Finance | 3 |
| BUS 3605 |
Consumer Behavior |
3 |
| HUM 2051 |
Civilization 1 |
3 |
| Restricted Elective** | 3 | |
| Restricted Elective (BUS global emphasis) | 3 | |
| 15 | ||
| SPRING | CREDITS | |
| BUS 3704 |
Quantitative Methods |
3 |
| BUS 4601 |
Marketing Analysis and Strategy |
3 |
|
Humanities Core Course |
3 | |
|
Restricted Elective (HUM) |
3 | |
|
Restricted Elective (HUM global emphasis) |
3 | |
| 15 | ||
Senior Year
| FALL | CREDITS | |
| BUS 4501 | Production/Operations Manageme | 3 |
| BUS 4502 |
Organizational Behavior and Theory |
3 |
| BUS 4783 |
Practicum Planning |
0 |
| BUS 4788 |
Business Plan Research (Q) |
3 |
| Restricted Elective** | 3 | |
|
Restricted Elective (HUM/COM) |
3 | |
| 15 | ||
| SPRING | CREDITS | |
| BUS 4701 |
International Business |
3 |
| BUS 4702 |
Business Strategy and Policy |
3 |
| BUS 4786 | Major Field Practicum | 3 |
| Free Elective | 3 | |
| Restricted Elective** | 3 | |
| 15 | ||
TOTAL CREDITS REQUIRED 121
*Restricted Elective (COM) can be Business and Professional Writing (COM 2224), Writing for the Media (COM 2225) or Introduction to Communication (COM 2425).
| **Three Restricted Electives must include at least one from the following: | |
| BUS 4605 | Retail Management |
| BUS 4607 | Brand Management and Marketing |
| BUS 4686 | International Marketing |
| BUS 4606 | Special Topics in Marketing |
| No more than two from the following: | |
| BUS 3603 | Advertising and Promotion Management |
| BUS 3607 | Marketing Research |
| BUS 3611 | Entertainment and Sports Marketing |
| BUS 3612 | Hospitality and Tourism Marketing |
| Restricted Electives: Global Emphasis | ||
| Business | ||
| BUS 3801 | Cross-Cultural Management | |
| BUS 3802 | Global Macroeconomic Issues | |
| BUS 3805 | Emerging Markets Strategies | |
| BUS 4219 | Globalization and Corporate Social Responsibility | |
| BUS 4516 | Global Strategic Management of Technology | |
| BUS 4686 | International Marketing | |
| BUS 4801 | International Trade | |
| BUS 4802 | Global Accounting and Tax | |
| BUS 4803 | Global Financial Management | |
| BUS 4804 | Business In the Wester Hemisphere | |
| Humanities | ||
| HUM 2140 | World Architecture | |
| HUM 2141 | World Art History 1: Pre-History to Early Global Awareness | |
| HUM 2142 | World Art History 2: Early Modern to Post-Colonial | |
| HUM 2385 | Special Topics in World History | |
| HUM 2480 | Introduction to Political Science | |
| HUM 3027 |
History and Culture of China |
|
| HUM 3085 |
Special Topics in Humanities |
|
| HUM 3285 |
Special Topics in Literature |
|
| HUM 3351 |
History of Science and Technology: Ancient and Medieval |
|
| HUM 3352 |
History of Science and Technology: Renaissance to Present |
|
| HUM 3385 |
Special Topics in History |
|
| HUM 3485 |
Special Topics in Social Science |
|
| HUM 3521 |
World Religions |
|
| HUM 3552 |
Survey of Modern and Contemporary Philosophy |
|
Not all humanities core courses are offered online or every term; check the current schedule of classes for humanities core options.
| Humanities Core Courses | |
| HUM 2052 | Civilization 2: Renaissance Through Modern |
| HUM 2142 | World Art History 2: Early Modern to Post-Colonial |
| HUM 2212 | British and American Literature 1 |
| HUM 2213 | British and American Literature 2 |
| HUM 2331 | American History: Pre-Columbian to Civil War Era |
| HUM 2332 | American History: From Reconstruction to the Present |