7762
Bachelor of Science
Classroom
No
Undergraduate
Main Campus - Melbourne
Print

This represents a change from the printed 2014-2015 University Catalog: BUS 4502 is moved from junior-spring to senior-fall and BUS 4602 is moved from senior-fall to junior-spring.

Bachelor of Science in Business Administration–Marketing

The Bachelor of Science in Business Administration–Marketing  provides a solid marketing framework. This marketing major includes the major field practicum (focused on marketing).

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.

Candidates for a Bachelor of Science in Business Administration–Marketing must complete the minimum course requirements as outlined in the following curriculum.

Freshman Year

FALL CREDITS
ASC 1000 University Experience 1
BUS 1501 Foundations in Creativity, Innovation and Entrepreneurship 1 3
BUS 1801 Global Business Perspectives 3
BUS 2303 Macroeconomics 3
COM 1101 Composition and Rhetoric 3
MTH 1701 College Algebra 3
      16

  

SPRING   CREDITS
BUS 1502 Foundations in Creativity, Innovation and Entrepreneurship 2 3
BUS 2304 Microeconomics 3
COM 1102 Writing About Literature 3
MTH 1702 Applied Calculus 3
   Restricted Elective (PSY) 3
      15

Sophomore Year

FALL   CREDITS
BUS 2211 Introduction to Financial Accounting 3
BUS 2601

Legal and Social Environments of Business

3
BUS 3501

Management Principles

3
   Restricted Elective* (COM) 3
   Restricted Elective (Science) 3
      15

  

SPRING   CREDITS
BUS 2212 Introduction to Managerial Accounting 3
BUS 2703

Statistics for Business

3
BUS 3504

Management Information Systems

3
BUS 3601

Marketing Principles

3
  

Restricted Elective (Science)

3
      15

Junior Year

FALL   CREDITS
BUS 3401 Corporate Finance 3
BUS 3605

Consumer Behavior

3
HUM 2051

Civilization 1

3
   Restricted Elective  (BUS global emphasis) 3
   Restricted Elective HUM/COM) 3
      15

  

SPRING   CREDITS
BUS 3704

Quantitative Methods

3
BUS 4601

Marketing Analysis and Strategy

3
  

Humanities Core Course

3
  

Restricted Elective (HUM)

3
  

Restricted Elective (HUM global emphasis)

3
      15

Senior Year

FALL   CREDITS
BUS 4501 Production/Operations Manageme 3
BUS 4502

Organizational Behavior and Theory

3
BUS 4783

Practicum Planning

0
BUS 4788

Business Plan Research (Q)

3
   Restricted Elective** 3
  

Restricted Elective (HUM/COM)

3  
      15

  

SPRING   CREDITS
BUS 4701

International Business

3
BUS 4702

Business Strategy and Policy

3
BUS 4786 Major Field Practicum 3
   Free Elective 3
   Restricted Elective** 3
      15

TOTAL CREDITS REQUIRED 121

*Restricted Elective (COM) can be Business and Professional   Writing (COM 2224), Writing for the Media (COM 2225) or Introduction to Communication (COM 2425).

**Three Restricted Electives must include at least one from the following:    
BUS 4605 Retail Management  
BUS 4606 Special Topics in Marketing
BUS 4607 Brand Management and Marketing  
BUS 4686   International Marketing  
No more than two from the following:    
BUS 3603 Advertising and Promotion Management  
BUS 3607   Marketing Research  
BUS 3611   Entertainment and Sports Marketing  
BUS 3612 Hospitality and Tourism Marketing  

  

Restricted Electives: Global Emphasis
Business
BUS 3801 Cross-Cultural Management
BUS 3802 Global Macroeconomic Issues
BUS 3805 Emerging Markets Strategies
BUS 4219 Globalization and Corporate Social Responsibility
BUS 4516 Global Strategic Management of Technology
BUS 4686 International Marketing
BUS 4801 International Trade
BUS 4802 Global Accounting and Tax
BUS 4803 Global Financial Management
BUS 4804 Business In the Wester Hemisphere
Humanities    
HUM 2140 World Architecture
HUM 2141 World Art History 1: Pre-History to Early Global Awareness
HUM 2142 World Art History 2: Early Modern to Post-Colonial
HUM 2385 Special Topics in World History
HUM 2480 Introduction to Political Science
HUM 3027

History and Culture of China

HUM 3085

Special Topics in Humanities  

HUM 3285

Special Topics in Literature

HUM 3351

History of Science and Technology: Ancient and Medieval  

HUM 3352

History of Science and Technology: Renaissance to Present  

HUM 3385

Special Topics in History  

HUM 3485

Special Topics in Social Science

HUM 3521

World Religions  

HUM 3552

Survey of Modern and Contemporary Philosophy  

Not all humanities core courses are offered online or every term; check the current schedule of classes for humanities core options.

Humanities Core Courses
HUM 2052 Civilization 2: Renaissance Through Modern  
HUM 2142 World Art History 2: Early Modern to Post-Colonial  
HUM 2212 British and American Literature 1  
HUM 2213   British and American Literature 2  
HUM 2331   American History: Pre-Columbian to Civil War Era  
HUM 2332   American History: From Reconstruction to the Present