8336
Master of Business Administration
Online
Yes
Graduate
Florida Tech University Online
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Master of Business Administration – Marketing

The Master of Business Administration – Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today's complex global business.

Rooted in the case method approach, this intensive MBA program offers a uniquely collaborative, hands-on education. The program covers a variety of subjects including consumer behavior, multinational business policy and market research.

The two-course sequence Essentials of Business Development 1 and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated business plan. Each student has the opportunity to choose a business and progressively bring it to fruition through critical business concepts from statistics and managerial economics to marketing.

Students actively engage in case study analysis and exercise leadership and teamwork skills. Behavioral concepts and quantitative methods from a marketing management point of view are covered as well as the core business fundamentals. The program combines academic principles with practical, real-world applications to result in a solid business foundation. 

Curriculum

 

Foundation Courses (The following foundation courses are required of all MBA students enrolled in their first semester at Florida Tech) CREDITS
BUS 5601 Essentials of Business Development 1 3
BUS 5602 Essentials of Business Development 2 3

This two-course core sequence familiarizes students with the principle concepts and tools used in the main foundation disciplines of business, including accounting, financial statement analysis, economics, marketing, management principles, finance, business law and statistics. Students also learn how the various disciplines are integrated by completing two substantive projects. These courses can be completed in one semester and are designed not only for individuals with undergraduate degrees in business, but also for students with undergraduate degrees in other fields. Full-time international students must register for at least one additional course. For more information, international students should consult with the associate dean of academics.

Core Courses

The MBA degree requires completion of a common set of six core courses including the capstone course in strategic management. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today’s rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

BUS 5421 Managerial Economics 3
BUS 5431 Managerial Accounting 3
BUS 5440 Financial Management 3
BUS 5450 Organizational Behavior 3
BUS 5470 Marketing Management  3

Specialization

BUS 5476 Strategic Marketing 3
BUS 5486 International Business 3
BUS 5656 Consumer Behavior Strategies 3
BUS 5657 Advanced Market Research 3

Capstone 

BUS 5480 Strategic Management 3

 TOTAL CREDITS REQUIRED 36