MBA - Internet Marketing

Master of Business Administration
Florida Tech University Online
Major Code: 8339 Degree Awarded: Master of Business Administration
Age Restriction: Y Admission Status: online graduate
Delivery Mode/s: online Location/s: Florida Tech University Online
Admission Materials: GMAT, GRE recommended

The Master of Business Administration - Internet Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today's complex global business. Rooted in the case method approach, this intensive MBA program offers a uniquely collaborative, hands-on education.

The two-course sequence Essentials of Business Development 1 and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated business plan. Each student has the opportunity to choose a business and progressively bring it to fruition through critical business concepts from statistics and managerial economics to marketing.

The Internet marketing specialization provides managers with the skill set and knowledge necessary to lead organizations forward in today's competitive digital environment. The program creates a strong base in both information systems and marketing concepts, and provides an understanding of the impact of social media techniques, interactive communication methodologies and data mining/search engine processes on corporate performance.

Foundation Courses

The following foundation courses are required of all MBA students enrolled in their first semester at Florida Tech:

  • BUS 5601 Essentials of Business Development 1
    Credit Hours: 3
    Examines necessary tools required to plan and run a successful business venture. Requires integration of concepts, methods and models from accounting, economics and marketing in forming a business plan for a product or service in a case study.
    First course in a two-course sequence.
  • BUS 5602 Essentials of Business Development 2
    Credit Hours: 3
    Builds on . Examines and uses concepts, methods and models from the functional business areas of statistics, finance, management and law. Requires students to integrate each component into a complete business plan.
    Second course in a two-course sequence.

This two-course core sequence familiarizes students with the principle concepts and tools used in the main foundation disciplines of business, including accounting, financial statement analysis, economics, marketing, management principles, finance, business law and statistics. Students also learn how the various disciplines are integrated by completing two substantive projects. These courses can be completed in one semester and are designed not only for individuals with undergraduate degrees in business, but also for students with undergraduate degrees in other fields. Full-time international students must register for at least one additional course. For more information, international students should consult with the associate dean of academics.

Core Courses

The MBA degree requires completion of a common set of six core courses including the capstone course in strategic management. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today's rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.

  • BUS 5421 Managerial Economics
    Credit Hours: 3
    Provides an understanding of the microeconomic forces that influence firm decision-making. Includes competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision-making under risk and uncertainty, production and cost estimation, and market structure analysis.
  • BUS 5431 Managerial Accounting
    Credit Hours: 3
    Focuses on internal reporting to managers for use in planning and control, in making nonroutine decisions and in formulating major plans and policies. Covers cost-volume-profit relationships, flexible budgets and standards, job order and process cost, and cost allocation and accumulation.
  • BUS 5440 Financial Management
    Credit Hours: 3
    Studies the concepts and tools of corporate financial management and financial planning, including capital budgeting, capital structure and net working capital. Considers the importance of ethics in financial decision-making.
  • BUS 5450 Organizational Behavior
    Credit Hours: 3
    Presents existing research, theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations. Provides the foundation to understand contemporary debates concerning alternative organizational designs and management practices.
  • BUS 5470 Marketing Management
    Credit Hours: 3
    Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.
  • BUS 5460 Management Information Systems
    Credit Hours: 3
    Addresses policy and management issues surrounding information systems in today's enterprises: strategic use, organizational impact, project management, human resource issues and other topics germane to understanding management information systems.
  • BUS 5621 Internet Marketing
    Credit Hours: 3
    Introduces electronic commerce distribution channels, Web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for Internet marketing, and techniques and methods for online market research and Internet marketing strategies based on the marketing mix.
  • BUS 5623 Technologies of Internet Marketing
    Credit Hours: 3
    Covers technologies used for Internet marketing strategies and business initiatives. Includes search engine optimization (SEO), Internet marketing tactics, social media, website usability and data analytics.
  • BUS 5629 Integrated Internet Strategies
    Credit Hours: 3
    Uses cases studies to integrate concepts, practices and technologies of Internet marketing. Demonstrates effective Internet marketing campaigns, building and promoting a Web presence, techniques for search engine optimization, and diagnostic and performance tracking using Web analytics. Focuses on the organizational perspective of global strategies.
  • BUS 5480 Strategic Management
    Credit Hours: 3
    In-depth analysis of industries and competitors, and how to build and defend competitive advantages in forming a successful competitive strategy. Case analysis and management simulation convey the multifunctional nature of decision making at the top management level. Augmented by live-case analyses.
    Must be taken in the final semester before graduation.
Total Credits Required: 36