Master of Business Administration – Internet Marketing
The Master of Business Administration – Internet Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today's complex global business. Rooted in the case method approach, this intensive MBA program offers a uniquely collaborative, hands-on education.
The two-course sequence Essentials of Business Development 1 and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated business plan. Each student has the opportunity to choose a business and progressively bring it to fruition through critical business concepts from statistics and managerial economics to marketing.
The Internet marketing specialization provides managers with the skill set and knowledge necessary to lead organizations forward in today's competitive digital environment. The program creates a strong base in both information systems and marketing concepts, and provides an understanding of the impact of social media techniques, interactive communication methodologies and data mining/search engine processes on corporate performance.
|Foundation Courses (The following foundation courses are required of all MBA students enrolled in their first semester at Florida Tech)||CREDITS|
|BUS 5601||Essentials of Business Development 1||3|
|BUS 5602||Essentials of Business Development 2||3|
This two-course core sequence familiarizes students with the principle concepts and tools used in the main foundation disciplines of business, including accounting, financial statement analysis, economics, marketing, management principles, finance, business law and statistics. Students also learn how the various disciplines are integrated by completing two substantive projects. These courses can be completed in one semester and are designed not only for individuals with undergraduate degrees in business, but also for students with undergraduate degrees in other fields. Full-time international students must register for at least one additional course. For more information, international students should consult with the associate dean of academics.
The MBA degree requires completion of a common set of six core courses including the capstone course in strategic management. These required courses are designed to prepare the student to respond to the complex business decisions that arise in today’s rapidly changing environment. As such, these courses incorporate either case studies or projects that require extensive qualitative and/or quantitative analysis.
|BUS 5421||Managerial Economics||3|
|BUS 5431||Managerial Accounting||3|
|BUS 5440||Financial Management||3|
|BUS 5450||Organizational Behavior||3|
|BUS 5470||Marketing Management||3|
|BUS 5460||Management Information Systems||3|
|BUS 5621||Internet Marketing||3|
|BUS 5623||Technologies of Internet Marketing||3|
|BUS 5629||Integrated Internet Strategies||3|
|BUS 5480||Strategic Management||3|
TOTAL CREDITS REQUIRED 36