MBA - Internet Marketing

8339
Master of Business Administration
Online
Yes
Graduate
Florida Tech University Online
Print

Master of Business Administration – Internet Marketing

The Master of Business Administration – Internet Marketing degree program may be completed in two years or less and provides the high-level knowledge and range of skills to meet the challenges of today's complex global business. Rooted in the case method approach, this intensive MBA program offers a uniquely collaborative, hands-on education.

The two-course sequence Essentials of Business Development 1  and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated business plan. Each student has the opportunity to choose a business and progressively bring it to fruition through critical business concepts from statistics and managerial economics to marketing.

The Internet marketing specialization provides managers with the skill set and knowledge necessary to lead organizations forward in today's competitive digital environment. The program creates a strong base in both information systems and marketing concepts, and provides an understanding of the impact of social media techniques, interactive communication methodologies and data mining/search engine processes on corporate performance.

View the 2015-2016 University Catalog Program Plan