Undergraduate Program Information
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BS - Marketing
What is a Marketing degree?
The College of Business at Florida Tech offers a diverse and innovative portfolio of academic programs aimed at preparing the leaders of tomorrow to excel in business and industry. Our dynamic marketing degree curriculum provides students with the tools for success in a global society. Students enjoy one-on-one contact with faculty mentors, a close-knit community of peers, a technologically integrated learning environment and hands-on experiences in real-world endeavors.
Advantages
Why Florida Tech: The Marketing Degree Program includes:
- Innovative programs
- Valuable, real-world experience
- Resume-building internships
- Small classes taught by professors, not graduate students
The Numbers: CoB Students: 194,Average class size within college: 23,Graduates per year: 30 - 40,20 Faculty members including Executives in Residence and Research Faculty
Learning
Clubs and Organizations: Society for the Advancement of Management (SAM),Delta Mu Delta,Collegiate Entrepreneurs,International Business Club
Research: Faculty/student research papers have been presented at conferences including the Industrial Engineering and Management Systems Conference in Cocoa Beach, Fla., and the IAPAD conference in Orlando, Fla. Six students participated in a faculty research inquiry for a Ron Jon Surf Shop grant. Marketing Principles students conducted primary research for the Florida National Guard and organized an event that garnered 1.25 million impressions for the client.
Internships and Cooperative Learning: All marketing degree majors and College of Business students complete a Business Practicum in the second semester of their senior year. The practicum bridges the gap between classroom studies and the real world, easing the transition from business student to industry professional. Students are matched with a host organization of interest to them where they will conduct a "live case analysis" of the organization. Company partners include: Northrop Grumman, Clear Channel Outdoor, Merrill Lynch, State Farm, NASA, Kennedy Space Center, and many others.
Future Outcomes
Outcomes - Grad School: After graduation, marketing degree majors and College of Business students have an excellent background in the business and management fields and can directly enter the job market, in commerce, industry, government or other areas. Many students wish to continue into graduate school or enter one of the professional fields such as law, where t hey will have had an excellent undergraduate preparation. A number of our College of Business graduates attend graduate school. In addition to continuing their studies at Florida Tech, recent graduates have attended the University of Central Florida, George Mason University, Pennsylvania State University, Stetson Law School and the University of Miami.
Outcomes - Career and Salary: Marketing degree majors and College of Business graduates have been employed by companies such as: Harris Corporation Northrop Grumman Rockwell Collins Health First Intersil NASA Wachovia
Curriculum
Curriculum program plans shown reflect current degree requirements. Previous academic year requirements can be accessed from the catalog page by choosing the appropriate academic year.
Bachelor of Science in Marketing
| Major Code: | 7667 | Degree Awarded: | Bachelor of Science |
|---|---|---|---|
| Delivery Mode(s): | Classroom | Location(s): | Main Campus - Melbourne |
| Admission Status: | Undergraduate | Age Restriction: | No |
The Bachelor of Science in Marketing program is a four-year program providing a solid marketing framework. This program includes the major field practicum (focused on marketing) and a three-course industry analysis research sequence.
Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, research techniques, marketing strategy and consumer behavior among other key areas.
Candidates for a Bachelor of Science in Marketing must complete the minimum course requirements as outlined in the following curriculum.
Freshman Year
| FALL | CREDITS | |
| ASC 1000 | University Experience | 1 |
| BUS 1801 | Global Business Perspectives | 3 |
| BUS 2303 | Macroeconomics | 3 |
| COM 1101 | Composition and Rhetoric | 3 |
| MTH 1701 | College Algebra | 3 |
| Restricted Elective (Science) | 3 | |
| 16 | ||
| SPRING | CREDITS | |
| BUS 1601 | Computer Applications for Business (CL) | 3 |
| BUS 2304 | Microeconomics | 3 |
| COM 1102 | Writing about Literature | 3 |
| MTH 1702 | Applied Calculus | 3 |
| Restricted Elective (Science) | 3 | |
| 15 | ||
Sophomore Year
| FALL | CREDITS | |
| BUS 2211 | Introduction to Financial Accounting | 3 |
| BUS 2703 | Statistics for Business | 3 |
| COM 2224 | Business and Professional Writing | 3 |
| HUM 2051 | Civilization 1 | 3 |
| Restricted Elective (PSY) | 3 | |
| 15 | ||
| SPRING | CREDITS | |
| BUS 2212 | Introduction to Managerial Accounting | 3 |
| BUS 2601 | Legal and Social Environments of Business | 3 |
| BUS 3501 | Management Principles | 3 |
| COM 3070 | Professional Communication for Executives | 3 |
| Humanities Core Course* | 3 | |
| 15 | ||
Junior Year
| FALL | CREDITS | |
| BUS 3401 | Corporate Finance | 3 |
| BUS 3504 | Management Information Systems | 3 |
| BUS 3601 | Marketing Principles | 3 |
| BUS 3704 | Quantitative Methods | 3 |
| Restricted Elective (HUM) | 3 | |
| 15 | ||
| SPRING | CREDITS | |
| BUS 3503 | Human Resource Management | 3 |
| BUS 3605 | Consumer Behavior | 3 |
| BUS 3607 | Marketing Research | 3 |
| BUS 3999 | Research 1 (Q) | 1 |
| Free Elective | 2 | |
| Restricted Elective (HUM) | 3 | |
| 15 | ||
Senior Year
| FALL | CREDITS | |
| BUS 4000 | Research 2 (Q) | 1 |
| BUS 4501 | Production/Operations Manageme | 3 |
| BUS 4686 | International Marketing | 3 |
| BUS 4702 | Business Strategy and Policy | 3 |
| BUS 4783 | Practicum Planning | 0 |
| Restricted Elective (Marketing 3xxx/4xxx**) | 3 | |
| 13 | ||
| SPRING | CREDITS | |
| BUS 4001 | Research 3 (Q) | 1 |
| BUS 4502 | Organizational Behavior and Theory | 3 |
| BUS 4601 | Marketing Analysis and Strategy | 3 |
| BUS 4786 | Major Field Practicum | 3 |
| Restricted Elective (HUM) | 3 | |
| Restricted Elective (Marketing 3xxx/4xxx**) | 3 | |
| 16 | ||
TOTAL CREDITS REQUIRED 120
| *Humanities Core Courses | |
| HUM 2052 | Civilization 2: Renaissance Through Modern |
| HUM 2142 | World Art History 2: Early Modern to Post-Colonial |
| HUM 2212 | English and American Literature 1 |
| HUM 2213 | English and American Literature 2 |
| HUM 2331 | American History: Pre-Columbian to Civil War Era |
| HUM 2332 | American History: From Reconstruction to the Present |
Not all humanities core courses are offered online or every term; check the current schedule of classes for humanities core options.
**A list of approved marketing electives is available from the Nathan M. Bisk College of Business.