We have all heard
that the more things change, the more they
stay the same. As evidence, back in 1993, Florida
Tech’s then-president, Dr. Lynn E. Weaver,
explained the importance of a strong visual
identity:
“Because most of our contacts occur in written form, the manner in which
we present ourselves graphically has a significant impact on how we are perceived
by our many publics.”
This continues to hold true today. Particularly, when you consider our
recruitment efforts are focused on high school seniors, who often wear
logo clothing and have a sophisticated understanding of brand differentiation.
In order to bring Florida Institute of Technology into further prominence
among our various audiences, potential students, alumni, faculty, educational
organizations, friends, corporate partners, the media and the general
public, we have made it a priority to continually monitor and evolve
the style and presentation of our communication vehicles.
Identifiers such as signature marks, logos, signature colors, type fonts
and writing style are key to promoting a clear and consistent image of
our institution. Toward that end, we have implemented strategic changes,
the most noticeable being the increased visibility of our official seal.
Since 1965 it has represented our university and remains the most consistent
visual symbol associated with Florida Tech. With a legacy all its own,
it speaks to our tradition, continuity and quality. For these reasons,
the seal has been chosen as our official signature mark.
The detailed guidelines for using the other visual representations of
our institution—the seal, the wordmark and the panther–are featured on this site. To assist you in complying with these guidelines,
our Graphic Identity Manual is available in pdf format to download if you desire. Please take
a few minutes to familiarize yourself with it, and refer to it for your
communication pieces.
Your assistance in helping us maintain this identity initiatives
to enhance the positive awareness of our university is appreciated. Should
you have any questions or wish additional information, please feel free
to contact Judi Tintera, the university’s Director of Publications and Web Design.
|
