MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

So You Want To Advertise?

There are a variety of ways that Marketing can assist you in promoting your program, service or special event. To consult with us about your advertising needs, please complete a Service Request Form. It will be our pleasure to assist you in developing your creative, maximizing your message, crafting your call-to-action, choosing your medium and making strategic choices about placement so that you get the most from your advertising budget.

Digital Advertising

Advertising online takes many forms, from display advertising to sponsored content, social media marketing to behavioral retargeting. Compared to traditional media, it is typically more budget-friendly and carries many other advantages as well. These include the ability to target your core audience directly and to track and measure your campaign's effectiveness. We will be glad to assist or advise any Florida Tech office that would like to explore social media or search engine advertising to promote their program or event.

Print Advertising

Purchasing advertising space in a newspaper or magazine may be a fruitful way to spread awareness and build the audience you are looking for. But it may not be. It is important to consult Marketing before making any advertising purchases. Marketing has established relationships with various newspaper, magazine and radio companies and has secured discounted rates with many of them. Often, we are able to negotiate discounted rates when they are not proffered initially. We have worked with, for example:

Local/Regional Outlets:

  • Beachside Resident
  • Brevard Business News
  • Hometown News
  • Florida Today
  • Florida Trend
  • i4 Business
  • Melbourne Beachsider
  • Orlando Business Review
  • Senior Scene
  • Space Coast Daily
  • Space Coast Living/Business
  • Viera Voice

National Outlets:

  • Chronicle of Higher Education
  • Delta Sky Magazine
  • USA Today
  • U.S. News and World Report
  • Wall Street Journal

Other Forms of Advertising

From time to time, Florida Tech has leveraged other media for advertising and brand development. Contact Marketing if you would like to learn more about any of the following:

  • Event Sponsorship
  • Outdoor/Out-of-Home
  • Radio
  • Television