MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

Working With WFIT

PSA Guidelines

Public Service Announcements are brief (30 seconds) announcements that WFIT broadcasts on behalf of local organizations a public service.  They are reserved for publicizing the events or services of nonprofit organizations and governmental groups. Due to FCC regulations, no political or religious announcements are accepted.

When submitting content for consideration by WFIT, keep in mind that we are more likely to broadcast information about cultural or philanthropic events of wide public interest. Potential PSAs must be submitted at least two weeks prior to date-specific events. If you would like WFIT to air a PSA on your behalf, send us a press release or message containing all of the following information:

  • Who will host the event? (Name of your organization.)
  • What type of event is it? Be specific. (Presentation, show, lecture, conference, concert?)
  • When will the event take place? (Time and date.)
  • Where will the event take place? (City and address.)
  • Why should the WFIT be interested? (Brief mission statement or purpose.)
  • Web address.
  • Point of contact name, email and phone number.

Where to Send PSA info

Email Theresa Conway at conwayt@fit.edu.

Fax your PSA to (321) 674-8139.

Or mail it to:

WFIT Radio
Florida Institute of Technology
150 W. University Blvd.
Melbourne, FL  32901

Please note that we cannot air all the PSAs we receive. Also, exact times are not guaranteed.

Call WFIT with questions: (321) 674-8950.

Underwriting

Why underwrite?

Underwriting singles you out!

Underwriting on WFIT places you, your product or service, in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WFIT, our loyal listeners will support you. About 88% of NPR listeners say their opinion of a business is more positive when they discover that company supports public radio.

You can reach a specific target audience

WFIT offers you the chance to contribute to one or more of our various funds, allowing you the freedom to select the programing that will most economically reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one.

Underwriting identifies your company as socially aware

An association with WFIT, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

More information about WFIT Underwriting

Interviews

WFIT broadcasts three weekly 4-minute interview programs: Inside Florida Tech, Linking the Arts and Coastal Connection.

Inside Florida Tech

Inside Florida Tech airs on 7:45 am and 5:45 pm or 8:45 am and 6:45 pm  The program is hosted by Wes Sumner and highlights the people and programs of Florida Institute of Technology. To schedule an interview, contact Ann Munroe, (321) 674-2974 or munroea@fit.edu.

Inside Florida Tech Archives

Coastal Connection

Coastal Connection airs at 7:45 am and 5:45 pm or 8:45 am and 6:45 pm.  Hosted by Terri Wright, Coastal Connection features local nonprofit organizations, arts and cultural groups doing great things in our community. To schedule an interview, contact Terri Wright (321) 674-8135 or twright@fit.edu.

Coastal Connection Archives

Linking the Arts

Linking the Arts airs at 7:45 am and 5:45 pm or 8:45 am and 6:45 pm.  Hosted by Pam Pedersen, Linking the Arts features interviews about plays, concerts, books and dining.  Linking the Arts gives us an insider's glimpse to local events.  To schedule an interview, contact Pam Pedersen (321) 674-7401 or ppedersen@fit.edu.  
 
Linking the Arts Archives