Ensure link text provides enough information so that users can understand the link’s destination or purpose when read out of context.
In some cases screen reader users will navigate from link to link or use a list of all links on a page to find the information they need. Non-specific link text such as Learn More, Read More or similar words and phrases does not provide the user with enough information to find what they need.
Avoid generic link text such as Read More, Click Here, Download, etc.
The URL itself should not be used as link text.
Provide enough detail so people know what will happen when they press the link but don’t overload them with information.
Link text should not include text like “link” or “link to” to inform users that the text is a link. Most screen readers will say “link” before each link.
When using an image as a link the alt text for the image should serve as the link text. Screen readers will announce an image link as a link the same way they would a text link.