Business Administration - Marketing, B.S.

Business Administration - Marketing, B.S.

What is a marketing degree?

Marketing DegreeThe undergraduate program in marketing centers on a framework of marketing principles, research techniques, events planning and analysis and consumer behavior enriched through practical applications, a global perspective, faculty mentors and collaborative teams.

Whether you want to be a marketing director, product development specialist or developer of an innovative advertising campaign, a marketing degree from Florida Tech gives you a strong background in business and hands-on experience in current communication strategies.

A Marketing Degree Develops Skills Useful in Many Careers

The Nathan M. Bisk College of Business values innovation, diversity, ethics and leadership as the cornerstones of a 21st century business education. Because our marketing degree program is dynamic and focused, students get started right away, taking core courses like Global Business Perspectives and Computer Applications for Business as a freshman.

Marketing incorporates gathering, analyzing, managing, sharing and responding to information. It is applicable across disciplines and provides skill sets that have a wide application across numerous potential careers especially in positions where we are interested in "why people do what they do." Whether you want to be a psychologist, researcher, strategic planner, pricing expert, researcher, sales manager or creative director, a marketing degree offers the tools you need for a career.

Gain Practical Experience

Students at Florida Tech are engaged in their marketing degree program with resume building experiences, insight into industries and disciplines for future careers, business networking opportunities and exposure to international business and management practices.

As a senior, you'll complete the practicum in business, a professional internship course in which you apply your business skills and savvy within a dynamic local company. As a result, you gain practical experience, an expanded professional network and perhaps even a pre-graduation job offer.

Build Professional Relationships

Beyond the classroom, students earning a marketing degree build leadership experience through exciting internships and participation in academic organizations like Delta Mu Delta (national business society), the Society for Advancement of Management, student government and over 100 other student organizations.

Get Recruited Upon Graduation

Employers that have recruited Florida Tech students with a marketing degree for internships and careers include GE, Duracell, Enterprise Rent-A-Car and Northrop Grumman.

Earn an Advanced Degree

After receiving their marketing degree, many of our students go on to graduate school at Florida Tech to pursue their M.B.A., to complete an interdisciplinary M.S. in Innovation and Entrepreneurship, or even attend law school.

Why pursue a marketing degree at Florida Tech?

One of the reasons why students choose the Nathan M. Bisk College of Business as their marketing college of choice is because our learning environment is highly student-oriented with a small faculty-to-student ratio allowing personalized interaction with faculty mentors. Florida Tech students benefit from small class sizes – something you rarely find at another marketing college.

As a marketing college, Florida Tech offers many benefits:

  • Resume-building experiences
  • Insight into industries and disciplines of interest
  • Business networking opportunities
  • Global perspective on business and management practices

Faculty Bring the Latest Developments Right into the Classroom

With student success of utmost importance at Florida Tech, professors make sure that you are privy to valuable industry knowledge and expertise. The experienced faculty members at our marketing college have diverse backgrounds and work diligently to provide qualified instruction of real-world experiences through hands-on projects, events, promotions or internships.

FastTrack MBA

Nathan M. Bisk College of Business students are eligible for entrance into Florida Tech's FastTrack MBA. Students must maintain a 3.25 cumulative GPA and complete 95 credits in order to be considered for acceptance.

Business Competitions

Florida Tech also creates opportunities for students to participate in skill-building national competitions such as:

  • Strategic Management Intercollegiate Case Competition
  • Cadillac Case Competition, where Florida Tech students placed fourth among 53 universities
  • ANGA Collegiate Energy Challenge
  • Honda CRZ Social Marketing Challenge
  • Florida National Guard Promotion Challenge

Our marketing students routinely place in the top tier of national marketing case competitions, mostly recently earning fourth place among 50 teams in the Cadillac Case Competition.

Great Florida Location with Many Internship Opportunities

Located on the Space Coast, Florida Tech is close to local business partners such as Northrop Grumman, Kennedy Space Center and NASA. The university's already-established outside relationships help set a strong foundation for students who seek networking, internship and employment opportunities in their field. Year-round warm weather, close proximity to beautiful Atlantic Ocean beaches, NASA Kennedy Space Center, the Indian River Lagoon, Port Canaveral, Sebastian Inlet and a wealth of entertainment in Orlando make Florida Tech the marketing college of choice.

How will a marketing degree prepare me for the future?

Marketing internships at local businesses provide Florida Tech students many opportunities to test their skills in a real-world environment. By forging relationships with outside companies through marketing internships, students can take part in creating promotional campaigns for many well-known companies, including:

  • Honda

  • Cadillac

  • Chevy

  • The National Guard

Take Part in the Business Plan Resource Course or Business Practicum

Senior year marketing students take part in the Business Plan Research Course. This class gives students a chance to utilize the skills they've learned in marketing internships and course study to create a business plan for a real or hypothetical business opportunity.

The Major Field Practicum, a six-hour community service requirement, also allows marketing students to gather hands-on experience with local business while helping their community. A recent example of one of these projects is Paws on Panther Plaza, a campaign by a marketing class that promoted a local animal shelter and raised funds for the program.

Students also may be invited to independent study and research positions alongside faculty where they can learn and participate in the creation of marketing knowledge or in servicing a real client. Marketing internships and activities such as these extend class learning into valuable experience.

Join the Student Business Incubator

Students who showcase innovative business ideas may be asked to join the Student Business Incubator and turn those concepts into business realities. This program gives select student startup businesses office space, computers and other supplies to help the business get off the ground. Our students can use this equipment, along with skills obtained from business courses and marketing internships to prepare for entering the job market.

Campus-Based Research Opportunities

Campus-based research opportunities build skills for marketing internships and future management jobs; examples are:

  • Center for Entrepreneurship and New Business Development - The center focuses on entrepreneurial education, global innovation and practical research in pursuit of new venture creation, sustainability, social value creation and venture acceleration.
  • Center for Ethics and Leadership - The mission of the center is to promote the practice of ethical behavior and effective leadership by engaging in activities that provide a forum for research, discussion and better understanding of ethics and leadership amongst all stakeholders in society.

Make Contacts in a Club or Organization

The Entrepreneurs Club is a group of students who come together to share ideas and explore business opportunities. Guest speakers also share experiences and expertise to help members make smart business decisions after college.

What can you do with a marketing degree?

Writing marketing plans, conducting market research, a command of finance, leadership skills and understanding ethical decision making are just a few of the skills you'll offer to employers offering careers in marketing.

A business administration degree in marketing is a valuable commodity in any business environment–public or private, for-profit or nonprofit, large or small. If you're interested in writing marketing plans, conducting market research, developing financial plans, building teams, running a marketing firm or being a sales or business development executive, then any one of these careers in marketing are for you.

Career Outlook

Careers in marketing can be very diverse. Marketing managers estimate the demand for products and services that an organization offers and identify potential markets to sell them. Advertising, promotions and marketing managers create programs to generate interest in these products or services. Market research analysts study market conditions and help companies understand what people want, who will buy them and at what price. This process includes other careers in marketing such as creative services, merchandising, psychology, sales, media, survey researchers, finance and more.

The Occupational Outlook Handbook, published by the United States Department of Labor, Bureau of Labor Statistics, provides detailed information about hundreds of leadership careers, entry-level education, overall working environment and employment prospects.
According to the bureau, employment for careers in marketing are expected to grow 13 percent through 2020, as marketing and advertising will continue to be important for organizations to compete in a growing global marketplace. This is particularly true in the management of digital media programs.

Being a sales manager is, of course, another of the potential careers in marketing. Directing organizations' sales teams, setting sales goals, analyzing data and developing training programs are what this job entails.

Check the handbook on careers in marketing and similar jobs.

Career Options

  • Advertising Manager

  • Advertising Sales Agent

  • Art Director

  • Branding Manager

  • Copywriter

  • Editor

  • Graphic Designer

  • Manufacturing Sales Manager

  • Marketing Consultant

  • Market Research Analyst

  • Media Director

  • Product Manager

  • Promotion and Event Planning Manager

  • Public Relations Practitioner

  • Sales Director

  • Strategic Survey Researcher

  • Technical Writer

  • Web Developer

Entry Level Salary Expectations

Entry-level careers in marketing and communications are reported by to be $39,100 with opportunity to grow to $73,900. is an online salary information company that helps people obtain accurate real-time information on job market compensation.

Marketing management has a slightly higher entry-level salary at $40,700 with opportunity to grow to $76,600. Considering many industry variables in which you work and the country you choose to work in, further research can help you see the financial potential of the many careers in marketing that are available:

Advertising: $37,800 - $77,100
Business: $41,400 - $70,000
Communications: $38,900 - $68,400
Graphic Design: $35,500 - $55,500
Photography: $35,700 - $55,600

Get Recruited Upon Graduation

Companies such as Harris Corp., Northrop Grumman, Rockwell, NASA Kennedy Space Center and Clear Channel Outdoor recruit business graduates. Florida Tech graduates are especially competitive in the market because of the experience and education gained while earning their degree.

Get an Advanced Degree

A business administration, marketing degree from Florida Tech's Nathan M. Bisk College of Business also prepares you for graduate school to pursue an MBA or law degree, for example. With a solid foundation of knowledge and practical experience gained from your time at Florida Tech, you can pursue work in business and management.

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