University Marketing is a strategic unit of the Marketing and Communications department committed to creating, implementing and measuring projects that increase student recruitment and retention. We support all efforts which promote the benefits of a Florida Tech degree by designing marketing strategies which help us to understand our audience bases, their behaviors and decisions regarding education. In addition we manage projects, craft written copy, create top quality video pieces, engage prospective and current students in social media, as well as, utilize our website to attract the best students.