The field of communication incorporates professionals who create news and information to push to the public (such as marketing and public relations practitioners) and people who deliver news and information (such as journalists, bloggers and public speakers). Global strategic communication master's programs train individuals for all of these communications careers, combining theory and document development in a wide variety of forms and styles.
A global strategic communication degree from Florida Tech stresses research-based papers, academic articles, formal reports and proposals; revising and editing technical, scientific and managerial documents; designing and publishing professional quality documents; and problem solving and communication-oriented decision making in collaborative team environments.
Florida Tech's global strategic communication master's programs has an open and interactive academic environment where students work closely with faculty and peers in a collaborative team setting. Course work covers all aspects of communication for a wide range of knowledge. Students participate in a multitude of communication projects and through Career Management Services, have access to numerous internship opportunities to gain hands-on experience to enhance their portfolio. Students can also choose to pursue a traditional, research-based thesis or a design project to explore a real-world business, industry, government or education topic.
Florida Tech offers students seeking a strategic communication degree a breadth of knowledge and skills essential for today's communication professionals. The industry is rapidly changing due to technological advances, the continued evolution of social media and new business methodologies aimed at the global marketplace. Florida Tech prepares students for a demanding communication environment with a comprehensive curriculum, hands-on projects and real-world case studies to become an expert in emerging communication methodologies.
Professors in the global strategic communication degree program are active researchers whose contributions to the understanding of global communication have been cited in well-known journals. Students learn in a close-knit community with individualized attention by dedicated faculty who desire to increase each student's understanding of communication theory. Professors engage students in their research and provide real-world case studies in such topics as corporate communication strategies, reputation management, intercultural communication, and more.
Hands-on learning opportunities put students together with real clients to challenge their expertise through planning and creating corporate communication tools equal to what they will do in a future career. Projects can include strategic marketing plans, public relations programs, research papers, academic journals, formal reports, and proposals.
Global strategic communication master's programs benefit from a diverse student body like the one at Florida Tech that represents more than 130 countries. The university's small classes, combined with one-on-one faculty-student mentorship, hands-on research projects and real-world case studies provides graduates with a high level of training and experience that employers find compelling. Florida Tech's faculty are active researchers, cited in well-known journals and experienced in the global communication issues.
Course work in the global strategic communication degree program covers all aspects of communication from cultural communication strategies, technical editing, visual and graphic communication to global politics. With this knowledge, there is an opportunity for students to dig deep, applying their skills in the Netherlands communication study abroad program. Housed at the Technical University of Eindhoven in the Netherlands, students enhance their cultural understanding of communication theory and engage with local business to better understand corporate strategic implementation.
Florida Tech graduate programs provide opportunities for students to get published. Students earning a strategic communication degree can engage with academic journals as well as newspapers and magazines if they are engaged in the journalism aspects of the degree. They are encouraged to present at conferences such as the International Professional Communication Conference, International Communication Association, and Association for Education in Journalism and Mass Communication, and others.
In lieu of course work, the global strategic communication degree program offers an option of pursuing a traditional, research-based thesis or completing a design project. The design project option is designed for students interested in exploring and resolving a designated real-world scenario in business, industry, government or education. This extended problem-solving project prepares students for today's challenging global marketplace and enhances understanding of communication strategies.
While many Florida Tech graduate students are working professionals in the area, the university is home to a diverse student body representing more than 130 countries. Many top universities offering a global strategic communication degree find it hard to compete with Florida Tech's location situated on Florida's Space Coast – an area within the fifth largest high-tech workforce in the country. With more than 5,000 high-tech corporations, government and military organizations, Florida Tech students have a variety of communication internship and employment opportunities.
Florida Tech communication students participate in many different academic activities outside the classroom to develop their skills including a strategic communication internship, professor-led research projects, design project or thesis, and if they desire, a study abroad program. These educational activities prepare graduate students earning an M.S. in global strategic communication to work in any industry developing strategic communication and leveraging new media methodologies for a successful business.
Florida Tech programs puts students in touch with non-profit organizations and corporate clients that have a communication need. A strategic communication internship lets students do the type of work they will do after graduation, building valuable experience in a dynamic work environment.
Internships are available through a variety of businesses including:
In addition to a strategic communication internships, graduate students participate in faculty research projects as well as a research-based thesis or design project. Professors at Florida Tech have a variety of research interests including such topics as corporate communication strategy, intercultural communication and social media topics. Students who choose the design option explore and resolve a real-world communication scenario in business, industry, government or education.
Outside of research or a strategic communication internship, campus organizations are the perfect way for students to network and learn about internship opportunities. Journalism-focused students can get experience right on campus through the student-run newspaper, Crimson, or Florida Tech's student television station, FITV and the college radio station, WFIT.
Communication careers can involve many industries and job types from marketing, advertising, corporate public relations, public affairs, employee relations, technical writing and publishing, media and more. Graduates with a master's degree in Global Strategic Communication are poised to provide strategic strategy for a corporate communication programs that benefits business goals, employees, customers and vendors in a global marketplace.
Strategic communication careers can be found in any industry and include such positions as:
With graduates having received training in all forms of communication they can apply to different job types and industries, they are able to seek strategic communication careers in a variety of industries. Many communication professionals also choose to work as freelance writers and consultants supporting creative industries and small corporate clients.
The Occupational Outlook Handbook, published by the United States Department of Labor, Bureau of Labor Statistics (BLS), provides detailed information about hundreds of careers, including median annual pay, working conditions and job outlook, among other things. According to the bureau, employment in communication careers is expected to grow six percent through 2020, as online websites, blogs, social media, online publications and other digital media outlets remain important tools for corporate communications. Experienced writers should find work in strategic communication careers such as public relations, particularly due to the climate in today's businesses for reputation management.
Salaries vary for strategic communications careers depending on the actual job area and specific industry. Entry-level careers in communications are reported by PayScale.com to be $39,100 with opportunity to grow to $73,900. Payscale.com is an online salary information company that helps people obtain accurate real-time information on job market compensation. Individuals with graduate degrees can experience higher-than-average salaries in certain industries.
Many graduates pursue positions at publishing companies, engineering and aviation firms, pharmaceutical companies, public and private universities and public relations firms. Past graduates of Florida Tech have found strategic communications careers with companies such as: