MENU

What is Business Analytics?

Get a Master's in Business Analytics

The Business Analytics Graduate Certificate

Earn an Ed.S. in Business Analytics

The M.S. in Business Analytics

Transform data into strategic insights.

The Master of Science in Business Analytics (MSBA) combines a strong business foundation with advanced analytics skills. Designed for professionals in public and private sectors, this program prepares you to translate data into informed decisions that drive business strategy and support organizational goals.

You will gain hands-on experience in:

  • Statistical analysis and predictive modeling
  • Data mining, machine learning and deep learning
  • Business intelligence and data visualization

Graduates apply these tools to solve real business challenges, manage analytics and AI initiatives responsibly and advance into analytics-focused leadership positions.

Tier 1
Best National University
U.S. News & World Report
Top 5.8%
World University Ranking
The Center for World University Rankings
Top 15%
Best Master's Degree Schools
College Factual

Why Choose Florida Tech for Business Analytics?

At Florida Tech, you will use business analytics in context. Through hands-on work, you'll apply data across organizational settings, connecting insights to strategy, operations and real-world decisions.

Florida Tech offers a science- and technology-focused environment where data, computing and analytical thinking drive how business challenges are solved.

Our faculty bring expertise from engineering, computing and applied analytics, combined with real-world experience in technical and industry settings.

This blend of business insight and technical perspective prepares you to collaborate effectively with data scientists, engineers and decision-makers in organizations that rely on advanced analytics.

Throughout the business analytics program, students build practical skills in statistical analysis, predictive modeling, machine learning, data visualization and analytical problem-solving, applying them to real organizational challenges.

The program culminates in a hands-on capstone where students explore AI and machine learning deployment through real-world case studies, evaluating opportunities, challenges and strategic decisions. In a final group project, students evaluate an organizational context, select an appropriate AI strategy and apply analytics to generate actionable insights.

Florida Tech’s Nathan M. Bisk College of Business houses centers that advance research and professional practice while enriching the learning environment for students.

The Center for Innovation Management and Business Analytics (CIMBA) is an interdisciplinary hub for research, certification and education in innovation and business analytics. CIMBA promotes best practices in applying analytics concepts, processes and methods across industries.

The Center for Ethics and Leadership (CEL) advances research and dialogue on ethical decision-making and effective leadership. Through scholarship, programming and community engagement, CEL contributes to the college’s focus on responsible leadership while supporting research.

The M.S. in business analytics welcomes applicants with a bachelor’s degree in business analytics, business administration, information technology or related fields. Applicants from other academic backgrounds may also be considered.

Depending on prior coursework, some students may be required to complete prerequisite courses to build foundational knowledge in core business areas. 

See our graduate admission requirements for more information about applying.

Careers in Business Analytics

Graduates of the M.S. in business analytics are prepared for analytics-focused roles across industries where data-driven decision-making is essential. The program develops the technical expertise, business insight and leadership perspective organizations value when turning data and AI insights into actionable strategies.

Potential roles include:

  • Data scientist
  • Data analyst
  • Business analyst
  • Business intelligence analyst or consultant
  • Marketing analyst
  • Market research analyst
  • Risk analyst
  • Operations analyst
  • Financial operations analyst
  • Systems analyst
  • Business analytics manager
  • Data product manager
  • AI strategy consultant
  • AI implementation specialist

Graduates may also pursue positions focused on responsible AI, data ethics or data-based decision-making in global business environments.

The analytics, AI and business strategy skills developed in the program can be applied across industries such as technology, healthcare, finance, e-commerce and manufacturing, supporting initiatives ranging from customer experience optimization to fraud detection, supply chain management and risk assessment.

Florida Tech Career Services assists students, alumni and employers in their search for careers and employee candidates. We help students develop career plans and job search skills. Explore our Career Toolbox to learn more about our services and access additional resources.

The Occupational Outlook Handbook, published by the United States Department of Labor, Bureau of Labor Statistics (BLS), provides information about specific jobs, including median annual pay, working conditions and job outlook, among other things. Check the handbook for information on the outlook for a business analytics career.

Advanced Degree Options

Explore Doctoral Research

Graduates of the M.S. in business analytics interested in further study may consider the Doctor of Business Administration (DBA). This 100% online doctorate builds on analytics expertise with advanced research, strategic analysis and evidence-based decision-making for leadership in complex business environments.

Doctor of Business Administration, DBA

Explore the Business Analytics, M.S., Curriculum

The Business Analytics, M.S., Curriculum

The Master of Science in Business Analytics curriculum builds practical analytics expertise alongside a deep understanding of how data drives business decisions.

Key areas of focus include:

  • Statistical analysis and predictive modeling
  • Data mining, machine learning and deep learning
  • Business intelligence and data visualization
  • Analytical problem-solving in organizational settings

Applied analytics are central to the program. You will solve real business challenges by designing and evaluating data-driven solutions, translating insights into strategic decisions and considering ethical, governance and regulatory issues related to analytics and AI.

Experiential learning ensures your skills are immediately relevant. Through hands-on projects and case studies, you will apply analytics tools and methods in realistic business scenarios, connecting technical outcomes to organizational goals.

The MSBA program requires 30 semester credit hours.

Check the catalog for a description of all courses. Check the catalog for detailed degree requirements.

Download the Business Analytics, M.S., Curriculum now!

Students speaking with an alumna at the College of Business

Business Analytics: From Insight to Impact

closeup of hands typing on laptop

Analytics delivers the most value when it drives real business outcomes.

In the MSBA program, you’ll learn to apply analytical methods to solve organizational challenges, interpret results in context and communicate clear, actionable insights to both technical and non-technical stakeholders.

You will work with modern analytics tools and real-world business scenarios that mirror the challenges organizations face today. This prepares you to implement analytics and AI responsibly and contribute meaningfully to strategic decisions across industries.

Learn more about Business Analytics at Florida Tech on the website.

Edit Page