Educational Background

• Ph. D. in Marketing, University of South Florida (2017-2022)
• MBA, Southern Adventist University, Pune
• B.Sc. in Physical Therapy: MGR Medical University, Coimbatore     

• Digital Marketing Specialization (University of Illinois Urbana-Champaign, 2023)
• Artificial Intelligence Foundations Specialization (IBM, 2020)

Professional Experience

• Asst. Professor, Marketing, Florida Institute of Technology, Melbourne, FL (2023-Present)
• Research Scholar, University of South Florida, Tampa, FL (2022-2023)
• Graduate Research Assistant, University of South Florida (USF), Tampa, FL (2017-2022).
• Instructor, USF, Tampa, FL (08/2019-05/2021). Taught undergraduate courses
• Junior Lab Coordinator, Center for Marketing and Sales Innovation Lab, USF (Fall 2020)
• AACSB Project Analyst, Indian School of Business (ISB), Hyderabad (01/2015-06/2017)
• Teaching Assistant, ISB, India (05/2010- 12/2015)

Current Courses

Selected Publications

• Sekar, S. B. (2025). Schema Congruity in Sustainable Fashion Influencers' Promotion of Secondhand Fashion. Journal of Fashion Marketing and Management. (Forthcoming). ABDC “B”
• Elsantil, Y., Sekar, S. B., Abo Hamza, E., & Bedair, K. (2025). From promotion to prevention: the influence of de-influencers on sustainable consumer behavioral intentions. Cogent Business & Management, 12(1). ABDC “C”
• Sekar, S. B., Varki, S., & Elsantil, Y. (2024). Centrality of sensory attributes in brand extension evaluations. Journal of Consumer Marketing, Vol. 41 No. 5, pp. 477-490. ABDC “A”
• Palmeira, M., Hartmann, N. N., Chan, E., & Sekar, S. B. (2023). Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals. Journal of Business Research, 165, 114075. ABDC “A”
• [Teaching Case study] Sekar, S. B. and Vidyasagar, T. P, "Neuromarketing: Is Campbell in a Soup?" (2012), ICFAI University Press, Journal of Marketing Management, Hyderabad.

Recognition & Awards

• Provost Competitive Seed Grant by Florida Institute of Technology (2025).
• Association of Consumer Research (ACR) Small Research Grant (2021).
• ACR-AMA Transformative Consumer Research Grant (2022)
• University of South Florida Scholarship (2017-2022)
• Academic Associate of the Year, ISB, Hyderabad.
• Best Intern of the Year, KMCH College of Physiotherapy, Coimbatore.

Research

• Samuel Sekar and Robert Hooker (2020), “Supply Chain Resilience on Business Continuity Programs: The Role of Anticipated, Inherent, and Adaptive Resilience: An Abstract.”. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
• Samuel Sekar, “The Product Depth Effect: The Effect of Product Depth Size of a Brand on the Overall Impression of a Product,” Academy of Marketing Science (2020).