Marketing And Communications

Front of Florida Tech's Keuper Building

The Marketing and Communications team leads Florida Tech's brand strategy, communications, and integrated marketing efforts, while serving the creative, editorial, advertising, and promotional needs of the university's many departments. Marketing and Communications is committed to its responsibility as a consistent, authentic, engaging and reliable source of information about Florida Tech for both internal and external audiences.

Marketing and Communications Offices

Marketing and Communications includes the offices of University Marketing, Creative Services, and Communications.

University Marketing & Web Services

Oversees university brand strategy and standards, as well as enrollment marketing, inbound marketing, email marketing, content and social media marketing, advertising, search engine optimization, online advertising, the Florida Tech mobile app, summer camp marketing, event support, and the design and development of official university websites and other digital properties.

Communications

Oversees strategic communications, media communications and relations, and internal communications.

Creative Services

Oversees graphic design and identity, editorial standards, print production, and all associated creative and publication development services. Maintains the graphic identity policy and style guide. Manages renewals of all official university trademarks.


 

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