While there is no one-size-fits-all model for success, a strong social media strategy keeps in mind the varied audiences who may receive our messages – students, alumni, parents, faculty, staff, donors, members of the media and more – and balances the content of each message with the voice in which it's communicated. Through a strategic use of social media, Florida Tech can explore opportunities to encourage engagement with, connection to, and affinity for the university. Unlike traditional methods of information distribution, social media is interactive. With clearly defined goals, Florida Tech can not only reach new audiences but engage the varied audiences that make up the Florida Tech family.
Marketing and Communications is the central office responsible for all social media accounts representing the university and maintains an official "Florida Tech" presence with the following:
Faculty, staff and students are encouraged and empowered to use available social media platforms to cultivate, engage and communicate with their audiences. If you are authorized by your supervisor to start a social media account to represent your office, department, event, initiative, sport, club, organization or program, then you have our support. It is not necessary to acquire permission or approval from Marketing and Communications to run a Florida Tech-related social media presence; however, compliance with the university's brand and graphic identity standards and social media policy is required. Read the Florida Tech social media policy prior to launching any page, profile, handle or account that represents a university department, office, or student club or organization. Request a Marketing consultation for guidance or assistance in setting up a social media presence.
