MarComm Toolbox

News Releases

The communications office writes all university news releases, posts them in the Florida Tech Newsroom and distributes them to appropriate media outlets.

Before You Request a News Release

Keep in mind that the media, whether local, regional or national, is highly selective when it comes to coverage. Modern media companies are not looking for news to share; they're deciding which news to share. A news release sent to local, regional or national media may not be the most appropriate approach to your content. In some instances, your news is of greatest interest to the campus community and will be publicized in the Florida Tech NOW university newsletter, the research blog or another university outlet.

Before you request a news release, consider the situations when a news release is most useful:

• Achievement that is distinguished or unique (first, largest, best, etc.)
• High-impact research appearing in a peer-reviewed journal
• Significant grant awards, gifts, major internships, fellowships  
• National awards or professional distinction
• Major appointments, including executive administration, major chairs
• Educational, charitable and entertainment opportunities for the general public
• On-campus events open to the public or members of the media
• To announce significant university developments, such as new programs

Requesting a News Release

You may initiate content development by filling out a News/Media Relations service request. When completing the form, provide necessary information such as:

• Who (subject and/or audience)
• What (the news)
• When (date news happened, or date of event)
• Where (place news happened, or place of event)
• Contact (point person)
• Cost (of event, if any)

You are encouraged to attach a draft release, which we will be glad to review, edit and finalize with your collaboration.

If you have questions beforehand and want to discuss your news first, contact News Bureau Chief Adam Lowenstein at adam@fit.edu or (321) 674-8964.