Florida Tech has invested substantial resources in a branding initiative to raise the overall profile of our institution. Micro-branding individual initiatives under the university umbrella dilutes that investment and splinters our institutional identity.
Florida Tech is a dynamic university as well as a multifaceted service provider, offering everything from degree programs and pilot training to summer camps and public events. We must not, however, think of Florida Tech as a “house of brands,” but rather, a “branded house.”
In order to cultivate brand awareness, affinity and equity among the audiences we wish to serve, we must always present ourselves in the most effective way: Florida Tech first.
Florida Tech’s visual identity is integral in our efforts to raise awareness of the university. Our logo and visual elements help define our institution and distinguish us from other universities. Learn more about appropriate applications and guidelines for: