Skip Navigation
MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

Color Palette and Typography

Speaking with Color

Florida Tech’s primary colors—crimson and gold—should appear prominently in all university publications. As athletes, the Panthers are crimson and gray, and athletic communications reflect that.

The primary colors may be complemented by a palette of accent colors to add liveliness and depth to a layout. These colors complement the primary scheme while representing key components of the Florida Tech brand. Choose between the vibrant or subtle palette based on the audience and purpose of a publication. For example, a brochure targeting high school-age prospective students would favor a vibrant palette, while a newsletter for donors would use a subtle palette.

Follow these Guidelines

  • Do prioritize use of the primary colors—crimson and gold.
  • Do use crimson and gray for Athletics.
  • Do add accent colors sparingly for visual dimension and interest.
  • Don’t use accent colors alone or substitute different colors.

Color palette

Typography

The following typefaces complement the brand and are recommended for use on all printed materials. Condensed and variable weight versions of approved type families are allowed. Times New Roman may be substituted for Lexia. Arial (or Helvetica) may be substituted for Benton Sans.

Primary Typefaces

Sans Serif: Benton Sans

Benton Sans font family

Serif: Lexia

Lexia font family

Accent Typefaces

Accent typefaces