MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

Primary Logo

The Florida Tech logo reinforces the university brand through modern typography and artistic elements that convey forward momentum and the university’s space industry roots. The orbit and star give homage to the university seal, while the sans serif, uppercase typography conveys bold determination.

The tagline logo must be used as the initial identifier for the university on all communications. Projects that include subsequent usage of the logo (on the back cover or interior pages) may use the stand-alone primary logo. 

Separate the primary logo from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:

Clear zone required around primary logo

Use the Primary Logo on Second Reference in

  • Recruiting materials

  • Branding/advertising materials

  • Institutional advancement materials

  • Student activities/student life materials

  • Forms and certificates

  • PowerPoint presentations

  • Departmental brochures

  • Alumni publications

  • Websites

  • Emails

  • University transportation fleet

  • Promotional items and collateral

  • Any publication for external audiences

Size and Color Variations

Minimum width

  • Stacked logo: 0.75"
  • Horizontal logo: 1"

Color variations

  • Two-color: Crimson text with gold orbit/star
  • Two-color: White text with gold orbit/star
  • One-color: Crimson
  • One-color: Gold
  • One-color: Black
  • Reverse: On any solid color background

Placing the Logo

Anchor the stacked logo on the right side—to the page edge or design "edge," such as a column break, vertical rule or frame. Rarely will this version of the logo be centered.

Anchoring the stacked logo

Anchor the horizontal logo from the left or center. 

  • To left anchor, align from the "F" in Florida Tech, rather than the edge of the orbit. 
  • To center, use the halfway point between the left edge of the "F" in Florida Tech and the left edge of the orbit as the left margin and the right edge of the "H" in Tech as the right margin.

Anchoring the horizontal logo

 

Follow These guidelines

  • Do place the logo prominently, and follow the guidelines for appropriately anchoring the logo.

  • Don't use the orbit or star as individual design elements.
  • Don’t use the logo close to or over distracting design elements and incorporate as part of a larger pattern or design element.

  • Don’t add graphic effects, like a drop shadow, bevel or glow, to the logo.
  • Don’t change any aspect of the orbit, star or wordmark or their proportionate relationship in size and spacing.
  • Don’t attempt to recreate the logo (by scanning, redrawing or typing) or substitute another. 

Retired Marks

The following marks and any variations are retired and are no longer supported.

Retired High Tech Human Touch logo        Retired toothbrush logo       Retired Florida Tech logo with seal