The Florida Tech logo reinforces the university brand through modern typography and artistic elements that convey forward momentum and the university’s space industry roots. The orbit and star give homage to the university seal, while the sans serif, uppercase typography conveys bold determination.
This logo must be used on all print, digital and other forms of media intended to represent the university to external audiences, including prospective students, alumni, donors and other audiences outside of the general university population.
Use the stacked orientation in most instances. A horizontal orientation is available based on size constraints.
Separate the primary logo from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:
Institutional advancement materials
Student activities/student life materials
Forms and certificates
University transportation fleet
Promotional items and collateral
Any publication for external audiences
Do place the logo prominently on the front cover of printed materials, preferably at the top right of the page.
Do use the logo on the outside back cover of printed materials.
The following marks and any variations are retired and are no longer supported.