MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

Primary Logo

The Florida Tech logo reinforces the university brand through modern typography and artistic elements that convey forward momentum and the university’s space industry roots. The orbit and star give homage to the university seal, while the sans serif, uppercase typography conveys bold determination.

This logo must be used on all print, digital and other forms of media intended to represent the university to external audiences, including prospective students, alumni, donors and other audiences outside of the general university population.

Use the stacked orientation in most instances. A horizontal orientation is available based on size constraints. 

Separate the primary logo from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:

Clear zone required around primary logo

Use the Primary Logo For

  • Recruiting materials

  • Branding/advertising materials

  • Institutional advancement materials

  • Student activities/student life materials

  • Forms and certificates

  • PowerPoint presentations

  • Departmental brochures

  • Alumni publications

  • Websites

  • Emails

  • Wayfinding signage

  • University transportation fleet

  • Promotional items and collateral

  • Any publication for external audiences

Size and Color Variations

Minimum width

  • Stacked logo: 0.75"
  • Horizontal logo: 1"

Color variations

  • Two-color: Crimson text with gold orbit/star
  • Two-color: White text with gold orbit/star
  • One-color: Crimson
  • One-color: Gold
  • One-color: Black
  • Reverse: On any solid color background

Follow These guidelines

  • Do place the logo prominently on the front cover of printed materials, preferably at the top right of the page.

  • Do use the logo on the outside back cover of printed materials.

  • Don’t use the logo close to or over distracting design elements and incorporate as part of a larger pattern or design element.
  • Don’t add graphic effects, like a drop shadow, bevel or glow, to the logo.
  • Don’t change any aspect of the orbit, star or wordmark or their proportionate relationship in size and spacing.
  • Don’t attempt to recreate the logo (by scanning, redrawing or typing) or substitute another. 

Retired Marks

The following marks and any variations are retired and are no longer supported.

Retired High Tech Human Touch logo        Retired toothbrush logo       Retired Florida Tech logo with seal