The Florida Tech logo reinforces the university brand through modern typography and artistic elements that convey forward momentum and the university’s space industry roots. The orbit and star give homage to the university seal, while the sans serif, uppercase typography conveys bold determination.
The tagline logo must be used as the initial identifier for the university on all communications. Projects that include subsequent usage of the logo (on the back cover or interior pages) may use the stand-alone primary logo.
Separate the primary logo from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:
Institutional advancement materials
Student activities/student life materials
Forms and certificates
University transportation fleet
Promotional items and collateral
Any publication for external audiences
Anchor the stacked logo on the right side—to the page edge or design "edge," such as a column break, vertical rule or frame. Rarely will this version of the logo be centered.
Anchor the horizontal logo from the left or center.
Do place the logo prominently, and follow the guidelines for appropriately anchoring the logo.
Don’t use the logo close to or over distracting design elements and incorporate as part of a larger pattern or design element.
The following marks and any variations are retired and are no longer supported.