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MarComm Toolbox

MarComm Toolbox

Resources for the Campus Community

Subunit Logos

In order to cultivate brand awareness, affinity and equity among our audiences, the tagline logo is always the preferred university identifier for publications, advertising materials and durable goods.

However, in cases where colleges, specialized centers or research institutes need to identify themselves, by name, as part of the university, the use of a subunit logo is permitted. This option is available for use where it will most effectively communicate to the intended audience. Subunit logos are reserved for internal communications, where the audience is already familiar with the university, and it is necessary to highlight the subunit in particular.

Subunit logos are the ONLY approved alternative to the primary university logo and the only specialty logo design option for Florida Tech entities that conduct business on behalf of the university. 

a subunit logo May be used for internal communication by

  • Colleges and schools

  • Research institutes and labs

  • Specialized centers or university initiatives

  • Campus service units, such as Campus Dining or the Alumni Association

A Subunit Logo should not be used By

  • Administrative offices

  • Academic departments and programs

A Subunit Logo Should Not Be Used For

  • Student recruitment or university awareness-building communications

  • Advertising materials

  • Durable goods, such as tablecloths or canvas totes

  • Any communication to external audiences

Follow the guidelines

  • Use sparingly. The tagline logo is ALWAYS the preferred mark for identifying the university to external audiences.
  • Maintain Florida Tech first in the visual hierarchy as outlined below.
  • Subunit logos do not include the university tagline.

  • Always request design assistance from Creative Services. 


Subunit lockup - preferred format


Note: If the subunit text does not fit within the Alternate Format guidelines, use the Preferred Format in all applications.

Subunit lockup - alternate format