In order to cultivate brand awareness, affinity and equity among our audiences, the tagline logo is always the preferred university identifier for publications, advertising materials and durable goods.
However, in cases where colleges, specialized centers or research institutes need to identify themselves, by name, as part of the university, the use of a subunit logo is permitted. This option is available for use where it will most effectively communicate to the intended audience. Subunit logos are reserved for internal communications, where the audience is already familiar with the university, and it is necessary to highlight the subunit in particular.
Subunit logos are the ONLY approved alternative to the primary university logo and the only specialty logo design option for Florida Tech entities that conduct business on behalf of the university.
Colleges and schools
Research institutes and labs
Specialized centers or university initiatives
Campus service units, such as Campus Dining or the Alumni Association
Academic departments and programs
Student recruitment or university awareness-building communications
Durable goods, such as tablecloths or canvas totes
Any communication to external audiences
Subunit logos do not include the university tagline.
Always request design assistance from Creative Services.
Note: If the subunit text does not fit within the Alternate Format guidelines, use the Preferred Format in all applications.