MarComm ToolboxResources for the Campus Community
When size constraints limit use of the primary logo, the Florida Tech wordmark may stand alone.
Separate the university wordmark from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:
Use the Florida Tech Wordmark for
Promotional items with minimal imprint area
Size and Color Variations
- Stacked wordmark: 0.75"
- Horizontal wordmark: 1"
- One-color: Any solid color, preferably crimson (Don't print in more than one color or outline.)
- Reverse: On any solid color background
Follow these guidelines
Do use sparingly. The primary logo is always the preferred mark for identifying the university in print.
Don’t use the wordmark close to or over distracting design elements or incorporate as part of a larger pattern or design element.
Don’t add graphic effects, like a drop shadow, bevel or glow, to the wordmark.
Don’t distort the wordmark in any way.
Don’t attempt to recreate the wordmark (by scanning, redrawing or typing) or substitute another.