Campus Building Closeup

University Wordmark

When size constraints limit use of the primary logo, the Florida Tech wordmark may stand alone.

Separate the university wordmark from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:

Required clear area around the wordmark

Use the Florida Tech Wordmark for

  • Digital ads

  • Promotional items with minimal imprint area

Size and Color Variations

Minimum width

  • Stacked wordmark: 0.75"
  • Horizontal wordmark: 1"

Color Variations

  • One-color: Any solid color, preferably crimson (Don't print in more than one color or outline.)
  • Reverse: On any solid color background

Follow these guidelines

  • Do use sparingly. The primary logo is always the preferred mark for identifying the university in print.

  • Don’t use the wordmark close to or over distracting design elements or incorporate as part of a larger pattern or design element.

  • Don’t add graphic effects, like a drop shadow, bevel or glow, to the wordmark.

  • Don’t distort the wordmark in any way.

  • Don’t attempt to recreate the wordmark (by scanning, redrawing or typing) or substitute another.

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