MarComm Toolbox

University Wordmark

When size constraints limit use of the primary logo, the Florida Tech wordmark may stand alone.

Separate the university wordmark from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:

Use the Florida Tech Wordmark for

• Digital ads

• Promotional items with minimal imprint area

Size and Color Variations

Minimum width

• Stacked wordmark: 0.75"
• Horizontal wordmark: 1"

Color Variations

• One-color: Any solid color, preferably crimson (Don't print in more than one color or outline.)
• Reverse: On any solid color background

Follow these guidelines

• Do use sparingly. The primary logo is always the preferred mark for identifying the university in print.

• Don’t use the wordmark close to or over distracting design elements or incorporate as part of a larger pattern or design element.

• Don’t add graphic effects, like a drop shadow, bevel or glow, to the wordmark.

• Don’t distort the wordmark in any way.

• Don’t attempt to recreate the wordmark (by scanning, redrawing or typing) or substitute another.