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MarComm Toolbox

Resources for the Campus Community

University Wordmark

When size constraints limit use of the primary logo, the Florida Tech wordmark may stand alone.

Separate the university wordmark from other page elements by a minimum distance of the cap height or arm height of the "F" in Florida Tech as illustrated below:

Required clear area around the wordmark

Use the Florida Tech Wordmark for

  • Digital ads

  • Promotional items with minimal imprint area

 

Size and Color Variations

Minimum width

  • Stacked wordmark: 0.75"
  • Horizontal wordmark: 1"

Color Variations

  • One-color: Any solid color, preferably crimson (Don't print in more than one color or outline.)
  • Reverse: On any solid color background

Follow these guidelines

  • Do use sparingly. The primary logo is always the preferred mark for identifying the university in print.

  • Don’t use the wordmark close to or over distracting design elements or incorporate as part of a larger pattern or design element.

  • Don’t add graphic effects, like a drop shadow, bevel or glow, to the wordmark.

  • Don’t distort the wordmark in any way.

  • Don’t attempt to recreate the wordmark (by scanning, redrawing or typing) or substitute another.