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MarComm Toolbox

Resources for the Campus Community

Tagline Logo

Emphasizing Florida Tech's expertise in the areas of science, technology, engineering and mathematics, the tagline logo is a lockup of the university's trademarked tagline "Florida's STEM University" and the primary logo.

This logo should be the initial identifier on all university communications. Secondary references to the university, such as on the back cover or within the content of interior pages, may use the stand-alone primary logo.

Separate the tagline logo from other page elements by a minimum distance of the "F" in Florida Tech as illustrated below:

 Clear Area Around Tagline Logo

Use The Tagline Logo For

  • Recruiting materials

  • Branding/advertising materials

  • Institutional advancement materials

  • Student activities/student life materials

  • PowerPoint presentations (first slide only)

  • Departmental brochures

  • Alumni publications

  • Signage

  • Promotional items and collateral

  • Any publication for external audiences

 

The Tagline May Appear Separately On

  • Forms and certificates

  • Apparel

  • Email

  • Websites

 

Size And Color Variations

Minimum Width

  • Stacked logo: 1"
  • Horizontal logo: 1.25"

Color Variations

  • Three-color: Crimson text with gold orbit/star and black tagline
  • One-color: Crimson
  • One-color: Black
  • Reverse: On any solid color background
  • Reverse with gold orbit/star

Follow These Guidelines

  • Do use as the primary identifier on all university communications. 

  • Don’t use the logo close to or over distracting design elements and incorporate as part of a larger pattern or design element.

  • Don’t add graphic effects, like a drop shadow, bevel or glow, to the logo.

  • Don’t change any aspect of the orbit, star, wordmark, tagline or their proportionate relationship in size and spacing.

  • Don’t attempt to recreate the logo (by scanning, redrawing or typing) or substitute another.