Emphasizing Florida Tech's expertise in the areas of science, technology, engineering and mathematics, the tagline logo is a lockup of the university's trademarked tagline "Florida's STEM University" and the primary logo.
This logo should be the initial identifier on all university communications. Secondary references to the university, such as on the back cover or within the content of interior pages, may use the stand-alone primary logo.
Separate the tagline logo from other page elements by a minimum distance of the "F" in Florida Tech as illustrated below:
Recruiting materials
Branding/advertising materials
Institutional advancement materials
Student activities/student life materials
PowerPoint presentations (first slide only)
Departmental brochures
Alumni publications
Signage
Promotional items and collateral
Any publication for external audiences
Forms and certificates
Apparel
Do use as the primary identifier on all university communications.
Don't use the orbit or star as individual design elements, nor incorporate as part of another mark or design.
Don’t use the logo close to or over distracting design elements and incorporate as part of a larger pattern or design element.
Don’t add graphic effects, like a drop shadow, bevel or glow, to the logo.
Don’t change any aspect of the orbit, star, wordmark, tagline or their proportionate relationship in size and spacing.
